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Goodyear Announces Q2 2007 Earnings Release, Conference Call

Goodyear Tire & Rubber plan to report their second quarter 2007 financial results before markets open on Thursday, July 26, and follow this up with an investor conference call at 10:30 am local time. Participating in the conference call will be chairman and CEO Robert J. Keegan, president, North American Tire and chief financial officer Richard J. Kramer and senior vice president, finance and strategy Darren R. Wells.

Prior to the commencement of the call, the company will post the financial and other statistical information that will be presented on its investor relations Website: investor.goodyear.com. Those interested may access the conference call on the Web site or via telephone by calling (706) 634-5954 before 10:25 a.m. July 26. A taped replay of the conference call will be available at 3 p.m. that day by calling (706) 634-4556. The call replay will also remain available on the Website.

24th July 2007/by Tyrepress Editors

Goodyear Becomes Contagious Again

Following the success of its ‘viral’ marketing campaign, first introduced in March 2006, Goodyear has chosen to promote its RunOnFlat tyres around the world through advertising agency Leagas Delaney. Two humourous new ‘virals’, internet based video advertisements that are distributed by individuals e-mailing them to friends and colleagues, have been released. Both videos, titled ‘waterbed’ and ‘bouncy castle’, demonstrate the perils of being caught with a puncture. Once the video has been watched viewers are invited to click through to Goodyear’s dedicated campaign website, www.runonflat.com.

The virals will be ‘seeded’ – introduced to the internet – by Go Viral, an agency that specialises in user-driven marketing campaigns. Go Viral handled Goodyear’s earlier viral marketing program, and the agency reported that these videos were viewed nine million times in nine months, with a million views in the campaign’s first week alone. Go Viral is confident that the latest viral videos will reach their desired target audience in the three intended markets.

19th July 2007/by Tyrepress Editors

New Online Tyre Retail Portal Launched

A new online tyre retail website has rolled onto the information superhighway. Tyres-betterdeals.co.uk is one of the most recent creations of the betterdeals.co.uk network. According to the company, tyres-betterdeals.com forms an example of the network’s innovative consumer orientation. It is interesting to point out that all the tyre selections Tyres & Accessories made while browsing the site pointed straight to mytyres.co.uk, Delticom AG’s tyre retail front-end.

Active since the end of 2003, betterdeals.co.uk publicizes news on the Internet, serving markets that are as different as Italy, Spain, and France on the one hand and Germany, Holland, and the UK on the other. Resulting in 35 launches of new Internet portals in 2007 alone, betterdeals.co.uk is created and managed by Go Advertising Limited in Dublin, Ireland.

9th July 2007/by Tyrepress Editors

How Blackcircles uses Conventional Media to Boost Online Sales

Blackcircles.com’s rapid success, gained through adapting dotcom technology to suit the tyre business, is well documented. According to Plimsoll’s 2007 analysis, the online tyre enterprise is the 32nd fastest growing company in the UK tyre business and blew away industry sales averages by posting sales growth of 80 per cent. So what’s the secret? The ever-increasing number of “fitting stations” listed as Blackcircles franchisees is one reason for the business’ rapid growth, but the company’s use of conventional media strategies appears to be another way it has kept traffic coming.

As Blackcircles prepares to sign-up its 300th franchise garage, the company has also launched a service designed to give consumers instant access to mechanics across the UK. The move follows the launch of www.mechanic-torque.co.uk in which consumers can post queries about their car and receive an expert answer from a Blackcircles franchise mechanic. Since launching in early 2006, the Blackcircles franchise network has spread across the UK. The franchise arrangement sees local independent garages retain their identity, but gain access to Blackcircles’ stock checking and ordering systems. Blackcircles plans to increase the number of franchises to 500 by December and 800 within a year.

28th June 2007/by Tyrepress Editors

Wholesalers Embrace Online Trading to Drive B2B Tyre Sales

Online ordering of tyres between wholesalers and their retail customers is undergoing a technology-driven revolution, which is improving business efficiency through time and cost savings. One dedicated IT system developed by Cam Systems is already on track to deal with one-in-five of all wholesale tyre sales by the end of the year. And the proportion of sales traded online will gather pace as more businesses get involved and new systems become available.

Cam Systems released its MIDaS Virtual Warehouse system into the market as long ago as 1996. It allows wholesalers to set up direct online trading links with customers for 24-7-365 stock, price and delivery enquiries and order placement. But the trigger for industry-wide use of the system came with easy access to broadband, offering speed and reliability of connection and data transfer.

20th June 2007/by Tyrepress Editors

New Uniroyal Creative Designs Launched

At the beginning of June, new creative designs arrived to support the Uniroyal brand. The brand has undergone an extensive revamp recently and whilst many people remember the orang-utans of the 80s, the new creatives and consumer website are designed to take the Uniroyal “firmly into the 21st century. “

Tracey Hyem, brand manager for Uniroyal, said: “The relaunch of the Uniroyal brand has been developed using comprehensive research among consumers and retailers. The findings concluded that the Rain Tyre proposition is a strong message to motorists who recognise the dangers of wet weather driving. The new designs for the point of sale feature the wet performance proposition with the headline ‘repels water’ supported by powerful imagery.”

20th June 2007/by Tyrepress Editors

Toyo US Subsidiary Wins Gold Award for Website

Nitto Tire North America Inc. (Toyo’s Nitto Tire sales subsidiary in the US) has won a gold award for its website (http://www.nittotire.com) in the “Consumer Information” category of the Horizon Interactive Awards. The awards are an international competition recognizing outstanding work in the field of interactive media, such as on-line advertising and CD-ROMs.

15th June 2007/by Tyrepress Editors

Van den Ban Launches New Website

Netherlands based Van den Ban Autobanden has re-launched its website (www.vandenban.nl). This new e-Commerce site allows customers to order tyres on-line 24 hours a day/seven days a week. The new site is also considered to be even more responsive and user friendly with all stock and prices being consistently current.

First reactions from clients to the new website have been very positive and VDB’s Managing Director, Frans P. van Lenten states: “Ongoing improvements to our client base has always been a very important issue to the company and I believe this latest e-Commerce service further emphasises VDB’s strong position in the market as an international ‘total tyre supplier’.”

12th June 2007/by Tyrepress Editors

MotionStyling.co.uk Ads Online Ordering

Motion Styling recently launched a new version of its website, with improved online ordering, making it simpler and safer to get new tyres alloy wheels or even headlights. Motionstyling.co.uk has implemented secure online order system, so clients can rest assured that personal and credit card information is safe. SSL technology within the order processing system thoroughly encrypts all sensitive data to ensure high-level security and protection for the customers.

The range of car styling products that Motion Styling supplies includes: Alloy Wheels, Tyres, Exhausts, Suspension Kits, Body kits, Headlight kits and more. The company is the only Official Distributor for Vemiri, a premium style tuner.

Motion Styling delivers orders for free within the UK. Motion Styling is a UK based company, offering a wide range of car accessories and parts since 1999.

11th June 2007/by Tyrepress Editors

Deldo’s New Website Goes Live

Belgian wholesaler Deldo has officially launched its new website (www.deldo.com) which gives viewers a comprehensive overview of the company, its history and latest news stories. Deldo’s motto is “everything under one roof” and this applies to the website content, which covers all facets of the company, including a 360º photo gallery of the offices and warehouse.

7th June 2007/by Tyrepress Editors

ESP – Providing Online Expertise

E-Solution Professionals has been supplying e-commerce platforms for the tyre industry since 2001 when the company signed up its first TireWeb user. Today TireWeb is the most widely used business to business e-commerce program in the US, and E-Solution Professionals project that in their home US market more than 7 million tyres will be sold on TireWeb sites during 2007, with some business receiving upwards of 70 per cent of their wholesale orders via TireWeb.

According to E-Solution Professionals USA sales manager Brian Erickson, the company’s specialised experience in the area of e-commerce solutions, such as the ability to connect with every type of accounting software in use, has enabled them to deliver a product that exceeds customer expectations. “Many companies have designed their own software, invested a lot of money into it and are at first reluctant to stop using it,” he explains. “But when they see what ours can do for them they have a change of direction.”

29th May 2007/by Tyrepress Editors

Techking Launches New Company Website

OTR radial manufacturer Techking Tires Limited launched a brand new company website – www.techkingtires.com – at the start of May. The new site provides a much broader range of information than the site it replaces and includes news and product database sections, with Techking’s R&D department uploading new product information to the site on a regular bases. The site also provides customers with an easier way of contacting Techking online.

Tony Jiang, Techking R&D manager, is in charge of the website. “We will update the website from time to time and we welcome the inputs from all our industry friends, including company employees, company business partners and even our counterparts,” he said. “We have membership for the website. The members can have access to the classified information of the company.”

Techking is placing great confidence in the new website, and company president Tech Wang has stated: “We are dedicated to radial OTR tyres only, aiming to be the most professional OTR solution provider. We hope the new website can become a platform for sharing information with our industry friends. We registered the domain name in China. We are going to do the same overseas. We [have] put a lot of effort in[to] building and maintaining this new website. We will treat it like our baby.”

29th May 2007/by Tyrepress Editors

Broadway Aiming for ‘World Class’ Wholesaling

Broadway Tyres has unveiled a new corporate identity, pointing to the future development of the business. Jonathan West, the company’s founder and Chairman, addressed staff, main suppliers and industry leaders who are invited to preview the new strategy and new look at a reception at Wycombe Wanderer’s.

The new look consists of a radical new corporate livery together with a new strapline ‘High Performance Delivery’ and the introduction of the ‘Broadway B’, configured from two tyre images. Most strikingly, the company’s fleet of 40 vehicles will be covered with an all-over wrap featuring some specially commissioned photography.

Broadway Tyres has invested over £150,000 into the rebranding, believing it is a natural progression for the £25 million annual turnover company, which is looking to increase its share of the South East’s tyre market to 20 per cent over the next two years, by extending its deliveries, with an enlarged fleet and improved storage facilities at its depots.

25th May 2007/by Tyrepress Editors

Renault Van Takes Fleet World Honours

The Renault Trafic van was voted ‘Best medium van’ for the fifth consecutive year at the Fleet World Honours 2007 awards ceremony in London recently. The awards are presented to manufacturers who, in the opinion of the panel of judges, have achieved the highest levels of excellence in their sector. The judging panel is made up of industry experts, including the editorial team from Fleet World, members the leasing industry, fleet managers and representatives from residual values guides.

18th May 2007/by Tyrepress Editors

ESP – Providing Online Expertise

E-Solution Professionals has been supplying e-commerce platforms for the tyre industry since 2001 when the company signed up its first TireWeb user. Today TireWeb is the most widely used business to business e-commerce program in the US, and E-Solution Professionals project that in their home US market more than 7 million tyres will be sold on TireWeb sites during 2007, with some business receiving upwards of 70 per cent of their wholesale orders via TireWeb.

According to E-Solution Professionals USA sales manager Brian Erickson, the company’s specialised experience in the area of e-commerce solutions, such as the ability to connect with every type of accounting software in use, has enabled them to deliver a product that exceeds customer expectations. “Many companies have designed their own software, invested a lot of money into it and are at first reluctant to stop using it,” he explains. “But when they see what ours can do for them they have a change of direction.”

16th May 2007/by Tyrepress Editors