Germany based tyre trader Andia International has made its range of 30,000 truck, MTP and earthmover commercial tyres available online in a new web shop. The newly online distributor said the retailer can check prices and availability online at any time and “order directly and comfortably around the clock.” Andia International added that online trading is an important step towards working more closely with the customer.
Customers in Italy can now access the Heuver Tyrewholesale web shop in their own language. Following the rollout of a Spanish-language version, the Dutch wholesaler has now added Italian as the site’s sixth language option.
A new Nexen Tire microsite promoting the company’s partnership with Manchester City FC has gone live. The http://nexen-mancity.com site contains news about the football club and its players, as well as information on Nexen’s partnership activities and news about the tyre maker in general. Images of Manchester City FC in action can also be found in the site’s gallery.
The Parts Alliance has launched a new company website (www.thepartsalliance.com), as the group seeks to further elevate the visibility of its brands within the UK aftermarket.
The upgraded version of Yuasa Battery Europe’s online battery lookup system launched at this year’s Automechanika show in Frankfurt features a number of innovations, including a photo number plate lookup feature and live technical support across Europe. The lead-acid and lithium-ion battery supplier says the fully-updated site has been designed to help mechanics and technicians save valuable time and money, and reports that the system powering it has been remodelled to make it even more user friendly and fast. The system remains completely free to use and can be accessed online at fit.yuasa.co.uk or by pushing a Yuasa USB Smart Button.
A mobile-friendly version of the BKT website went live today, and the off-road tyre maker says the m.bkt-tires.com site offers improved content research and browsing from any mobile device, with six language options (English, Italian, French, Spanish, German and Portuguese) available from the start. Additional languages will be introduced in the near future to cater to a wider range of users in the 130 countries where BKT is present. Site visitors from the USA will also be spared the ignominy of metric measurements by choosing the US standard option within the site’s settings.
Brake Engineering has launched a new, responsive website, designed to continue and develop the braking supplier’s Original Aftermarket initiative. The website provides exclusive information about the company, as well as regular updates from the braking brand, including new-to-range product introductions and events. Customers can also access Brake Engineering’s dedicated customer portal, where they can purchase […]
AA Garage Guide, the online search and booking site, is launching an extensive advertising campaign, helping people to better understand how the website differs from its price-driven competitors.
The campaign, which will feature on national radio stations, will communicate the Garage Guide’s primary concern: to provide motorists with access to accredited garages and dealerships who are committed to delivering premium service levels, undertaken by trained professionals. Each registered garage is handpicked with these considerations in mind.
Titan International has launched a new e-commerce site for Titan and Goodyear brand ATV and UTV tyres in the US. The off-road tyre specialist reports that the TitanATV.com site allows visitors to select from more than 100 styles and sizes of tyres to suit any application.
Valeo Service UK has launched Techassist, a web based tool offering customers both a technical database to assist with Valeo products and a learning platform featuring a forum of useful information.
New month, new website: On 1 July, Bridgestone Europe launched a new European website for its Firestone car, truck/bus and agricultural ranges. The firestone.eu site covers 18 national markets within the region and is available in 14 languages. All expected conveniences, including tyre search by vehicle (for cars and vans) or function (for trucks and buses) can be found on the new site.
Bridgestone has officially partnered up with the new online biker platform Motorcycle Diaries. The database of roads and points of interest in Europe allows users to share their most memorable motorcycle adventures. The site is built around four main themes: discovering, inspiring, planning and sharing, allowing users to find the most beautiful riding spots with high quality images and videos, plan their routes and share them with the Motorcycle Diaries community.
Starco is releasing its new e-commerce platform for Polish aftermarket customers. Despite the initial aftermarket focus, the ambition is to develop functionalities which meet the needs of the original equipment manufacturers and improve the overall customer experience.
The first release will include all the shop functionalities with which customers have become acquainted from the current version, as well as a selection of new features as well. As a result of the project, Starco’s shop and website have been merged into one Polish language entity.
WAIglobal has launched a new website in line with its brand rejuvenation, designed to offer customers exclusive access to the latest products available from the auto electrical specialist.
Euro Car Parts has launched a new £1 million fully responsive and mobile optimised website, featuring a performance parts section and an enhanced Click & Collect service. The company states that its website received 40 million visitors in 2015, breaking into the Internet Retailing Top 150. The newly launched platform also provides dedicated French and German sites to support the company’s European growth plans.
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