Milton Keynes-based Just Tyres has launched a new website designed to provide customers with a variety of features at the click of a button. Consumers will be able to find their tyre type and size, test ratings and recommended retail prices more efficiently when purchasing tyres on a PC or mobile, as well as the option of same-day delivery.
Vredestein has launched new websites for 16 European countries. Showcasing a fresh look & feel, www.vredestein.co.uk and its network of national sister portals, such as www.vredestein.nl and www.vredestein.de, aims to bring information about products and the Vredestein tyre brand to an even wider audience.
Tire Group International, LLC (TGI) has rebranded its Cosmo Tires private label. Details of the new imagery and range are available on the firm’s “completely retooled” website: cosmotires.com.
Vipal Europe is aiming to strengthen and spread its reach in the European tyre retreading market, with product tips and a full catalogue of certified tread designs specifically designed for the European market.
More and more people are using mobile devices to access the Internet. According to figures from statistics service StatCounter, since October 2016 smart phone and tablet access to the Internet has predominated worldwide – and the tendency is growing. Yourtyres.co.uk has adapted itself to this change in user behaviour, recently unveiling a new, modernised look: Delticom’s online shop for workshops and wholesalers has now been recreated in “responsive web design”, meaning it is now optimally displayed on mobile devices. Responsively designed web pages adapt their design to the respective screen size, so that content is still clearly identifiable even in small spaces such as smart phone screens. So even if you are accessing Yourtyres.co.uk from your smart phone, searching for car, motorbike, truck and custom tyres, complete wheels and rims, or accessories and spare parts remains easy and clear. Particularly convenient is the option to search using the manufacturer key number or model code number from the registration certificate.
Z Tyre has announced plans to offer its complete range of tyres direct to German motorists via a B2C website developed in Kaiserslautern. The announcement follows the launch of Z’s ‘flat rate’ dealer programme in the market. The brand said social media feedback and further demand for the Z tyre range from all regions has led to the new on-line initiative. It aims to cover the whole market with rapid supply and a reliable fitting network.
Mahle Aftermarket has launched its own online mobility magazine, MPulse, offering specialist information and updates on the products and services it supplies. Designed with the automotive aftermarket in mind, MPulse aims to provide key tips and entertainment while exploring the automotive market’s future development.
V-Tech, the specialist in garage equipment and workshop solutions, has launched a new and improved corporate website. The redesigned site provides information on the brand’s garage equipment range, all of which is VOSA approved and European manufactured. The website offers quick and easy access to essential information and a comprehensive understanding about V-Tech and its services.
Euro Car Parts has launched its new trade website, Omnipart. The new site features market-leading search technology with the aim of making any part for any car only a click away. Technicians can now search for parts by vehicle registration, VIN or model number with enhanced vehicle details, such as engine or chassis number, associated to every part.
Nexen Tire has overhauled its global website. The nexentire.com site is said to be more “digital friendly” and in addition to displaying corporate and product news, including a comparative Key Performance Indicator function, visitors to the site can read and view content uploaded to Facebook, YouTube, or various blogs, and also share content from the website with other social media platforms. As expected, the site is designed for use with a number of devices.
Yokohama has launched a new micro-site to mark its 100th anniversary year. The site highlights milestones in the company’s history and products, created with two distinct timelines showing its corporate and product development. The manufacturer also presents video content to illustrate further the Yokohama story (click Read More to see Yokohama’s videos).
A new aesthetic, clear and easy-to-use portal providing in-depth information about its leading tyre trade software Cameo, and a range of commercial, enhancement, sales and integrated apps is being launched by CAM this month (www.cam-systems.com).
There’s around 5.5 million Finnish speakers in Scandinavia, and each and every one of them can now peruse Heuver Tyrewholesale’s web shop in their native language. The launch of the www.heuver.fi site is the opening shot in a campaign to gain a greater foothold in Finland, a market where Heuver foresees great opportunities for the Barkley brand.
Tyre dealerships belonging to the Michelin Auto Professional programme should find it easier to access their vital statistics following a relaunch of the programme’s web-based dealer portal.
Michelin has invested in the motorhome rental start-up Campanda, which was founded in Germany in 2013 and offers campervan hire to British holidaymakers through the campanda.co.uk portal. Through its Michelin Travel Partner subsidiary, the tyre maker is the primary investor in a second round of funding that also saw existing Campanda investors increase their financial involvement.
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