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Goodyear Announces Exchange Offer

On February 2 Goodyear Tire & Rubber commenced an offer to exchange any and all of its US$650 million in aggregate principal amount of 7.857 per cent notes due in 2011 (“old notes”) for a new series of 8.75% notes due in 2020 (“new notes”). Concurrent with the exchange offer, Goodyear is soliciting consents from the holders of the old notes to amend the terms of the indenture that governs the old notes. The proposed amendments, if adopted, would delete many of the restrictive covenants and certain events of default in the indenture governing the old notes.

2nd February 2010/by Tyrepress Editors

R4 Broadcasts Radio Ad

R4 Ltd recently launched its first advertising campaign focusing on its environmental services to local businesses and organisations in the Northern Ireland area. According to the company, the campaign debuted on local radio station, with the focus being on how R4’s services make it easier for companies to recycle their vehicle tyres and catalytic converters. R4’s first foray into radio advertising, was produced by a team at the Brownlow Youth Project radio station Xtreme FM.

2nd February 2010/by Tyrepress Editors

Tyres & Accessories Media Pack Available Electronically

Tyrepress.com has today published the joint media information pack between the tyre trade’s number one website and its most popular magazine: Tyres & Accessories. The pack includes advertising rates, subscription information, a full features list for 2010 and full contact details for the company. The eBrochure is published electronically and can be accessed in full screen by clicking the front cover at www.tyrepress.com/media.html. Tyres & Accessories has been published electronically since August 2009 on the new tyrepress.com website. It is available to all subscribers, up to the January 2010 issue.

29th January 2010/by Tyrepress Editors

DriveRight Takes Its Tyre E-Commerce Data to Russia

DriveRight has introduced its product offering into Russia by appointing Bazakoles as DriveRight’s Russian-based agent. With DriveRight predicting Russia will become one of Europe’s largest internet markets, possibly even second behind Germany, and an emerging passenger car market to back up tyres, the company is confident the move will bring a “significant advantage” to the company.

DriveRight director Duncan Hadley explained: “The partnership with Bazakoles has been seamless in terms of providing a product to a new region that they can take to market very quickly. Unlike other products sold into non-English speaking countries, DriveRight’s database has been easily deployed without the complication of language barriers or translation services. For example, an Audi A3 is known as an Audi A3 in any country, and a tyre size of 195/60/R15 is the same, even in Russia. Our data is language neutral."

26th January 2010/by Tyrepress Editors

Obama Publishes Tyre Wear Data

A year after the Obama administration issued a Memorandum on Transparency and Open Government (21 January 2009), the White House has begun publishing complete datasets from a range of government departments including its Uniform Tire Quality Grading System (UTQGS) database.

According to the data.gov website, “NHTSA has rated more than 4,200 lines of tyres, including most used on passenger cars, minivans, SUVs and light pickup trucks…UTQGS allows consumers to compare tyre tread wear, traction performance and temperature resistance.”

25th January 2010/by Tyrepress Editors

Federal Second Brand Hero Releases Promotional Videos

Hero Tires has released corporate promotional videos for both the English and Chinese markets. The European film, presented in English, consists of a montage incorporating the manufacturing of various Hero tyre models and such aspirational imagery as a fashion show. Meanwhile the Chinese video draws on the history of the country in order to emphasise the heritage of the brand, which is manufactured in China.

22nd January 2010/by Tyrepress Editors

Maxxis Reports Increased Web Traffic Following ’09 Upgrades, Advertising

In 2009 Maxxis significantly increased its online presence, adding to and improving the content on its corporate website and launching the Maxxis Babes website. Maxxis also saw the benefits from advertising on other websites, with links on Liverpool FC’s and Max Power’s websites drawing in traffic (amongst others). Managing director Derek McMartin has been impressed with an increase in traffic, commenting: “We are delighted that more and more people are actively seeking out the Maxxis brand online, whether they are consumers who want to know more about our products and where to buy them, or tyre retailers who are considering stocking Maxxis tyres.”

20th January 2010/by Tyrepress Editors

Fullrun Tyre – Producer and Exporter

Qingdao, China based Fullrun Tyre Corp., Ltd. specialises primarily in the production and export of tyres for passenger vehicles, trucks and off-road vehicles. In addition to its own four brands – Fullrun, Antyre, Fullway and Clear (all of which, says Fullrun Tyre, have passed various certifications, including Dot, ECE and S-Mark) – the company acts as an agent for more than 100 brands from 56 Chinese factories. In 2009 the company achieved a turnover of US$150 million.

20th January 2010/by Tyrepress Editors

Continental Kicks-Off Major League Soccer Sponsorship

Continental Tire the Americas has followed the lead of the global company, by aiming to raise its profile by becoming the official sponsor of Major League Soccer (MLS) in the US. Under terms of the new agreement, Continental will become the exclusive tyre of MLS. According to the company, the sponsorship is part of a multi-year deal with MLS which will commence at the beginning of the 2010 MLS season.

"Continental Tire has been a long-time sponsor of FIFA World Cup Soccer, so this new sponsorship supports that effort while at the same time raising our profile here in the US," said Matthias Schoenberg, CEO of Continental Tire the Americas, adding: "Soccer is the world's most-watched sport, and it is exploding in popularity here in the United States. We are very excited about this sponsorship; MLS will be a great way for Continental Tire to expose a broad audience to our products, including the new ExtremeContact line of ultra-high performance tyres."

15th January 2010/by Tyrepress Editors

Tyrereviews.co.uk Addresses UK Winter Tyres “Misunderstanding”

Coinciding with the current UK obsession with snow and ice-covered roads, consumer-based interactive review website Tyrereviews.co.uk has published its seven reasons for the country’s drivers to consider fitting winter tyres in the colder months, regardless of whether the current extreme conditions – for Britain at least – are a sign of things to come. Starting with the concept that UK drivers misunderstand winter tyres, compared to their status as a “legal requirement in most of northern Europe”, the website substantiates why UK road-users should think about purchasing seasonal rubber in greater quantities than currently seen – estimates put the UK market for winter tyres way under 1 per cent. The relatively new Tyrereviews.co.uk says that it aims to give motorists “impartial feedback on road and track tyres” by allowing “the people that drive on the tyres every day” the opportunity to review them.

13th January 2010/by Tyrepress Editors

MOT Failure Data Reflects Well On Japanese Car Makes

New figures show that, of vehicles first used in 2004, the Toyota Corolla has the lowest failure rate – just 11.2 per cent. The Ford Transit Connect had the highest failure rate at 30.5 per cent, followed by the Renault Megane at 28.1 per cent and the Ford Transit at 26.3 per cent. This data refers to 2007 MOT results. VOSA is expected to publish statistics for 2008 and 2009 later this year, and then each year in the future.

13th January 2010/by Tyrepress Editors

US Website Aims to Meet Projected Employer Demand for Talent

In the USA, the TireJobs Company has announced an upgrade to its “Post Jobs” section of the TireJobs Classified website to make posting jobs a much easier process. A “one time” free job posting is available if contact is made directly with Carl Koester, the company president. TireJobs also provides comprehensive job searches and customised employment referral services for the tyre industry at www.tirejobs.com. It is a division of TAF Management, Inc; a consulting and project management company that helps commercial tyre dealers with sales promotions, business planning and other services.

12th January 2010/by Tyrepress Editors

Toyota Cooper Tire Team Holding Third as Dakar Rally Passes Halfway Point

The Toyota Cooper Tire team of Xavier Foj and co-driver, Pablo Jaton, is holding a podium position in the Dakar Rally as the legendary event enters its second half. The 32nd running of the Dakar, famed for being the toughest off-road challenge in the world, started on New Year’s Day and will come to a close on January 17, having covered thousands of kilometres through Argentina and Chile. Spanish Dakar veteran, Foj, and his Argentine co-driver are racing a Toyota Land Cruiser KXR, shod with Cooper’s rugged Discoverer STT rubber.

12th January 2010/by Tyrepress Editors

Toyo Tires Agrees UK Distribution Terms with Micheldever and N.E. Wholesale

Toyo Tires has announced the agreement of distribution deals with Micheldever Tyre Services and N.E. Wholesale. The manufacturer says that the move is designed specifically to further assist its sales efforts in the UK for 2010 and beyond by increasing the presence of Toyo products among a wider number of UK tyre dealers. The deals are not exclusive brand arrangements with either distributor, but are designed to provide greater coverage for Toyo products. It says the deals will seek to present Toyo Tires in regions currently without Toyo dealers, with both Micheldever and N.E. Wholesale increasing the number of stocking points for the brand.

12th January 2010/by Tyrepress Editors

BatteryChargerStore.co.uk Identifies Top Reasons For Battery Care

New website BatteryChargerStore.co.uk, which offers a range of smart chargers covering cars, motorcycles and other vehicles, has suggested a list of reasons why drivers should undertake regular battery care to get the best out of their battery and keep their vehicle on the road at all times. Maintenance Is Key – Only 30 per cent of unmaintained batteries last for four years – with some lasting just six months, due to insufficient charge. Using a battery charger increases a battery’s lifespan, saving the user money.

11th January 2010/by Tyrepress Editors