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Tyrepac Aiming for £1.2 million in 2010

It may be barely two years old (having been founded in April 2008), but Tyrepac is vying for position as Asia’s first tyre e-tail portal. Currently operating in Singapore, Malaysia, Hong Kong, China and South Korea, the Singapore Hitwise report for the week ended March 6 ranked Tyrepac fifth on the Shopping and Classified listing, losing out only to the likes of eBay and Amazon. In terms of sales, the target for this year is 6 million Malaysian ringgits (£1.2 million, 1 million euros). This may sound small, but the company is already showing the rapid signs of growth seen in e-tailers from other continents. In its first year Tyrepac generated less than half of this, reporting a turnover of 2.5 million ringgits (£500,000; 400,000 euros).

16th March 2010/by Tyrepress Editors

Tire Rack Upgrades Consumer Site

The Tire Rack has made a major enhancement to its TireRack.com consumer tyre and wheel sales website, reports Tire Review. The enhancement is “designed to make the tire buying experience even faster, easier and more efficient,” Tire Rack said, by allowing easier access to TireRack.com’s three consumer tire research pages: Surveys, Reviews and Tests. Users can now see all three areas at the same time.

11th March 2010/by Tyrepress Editors

Tariff Issue Still on TIA Front-Burner

In the USA, the TIA says it is still working to either reduce or eliminate the added tariff placed on China-made consumer tyres by the Obama Administration last September, reports Tire Review. The three-year tariff adds 35 per cent to the price of consumer tyres exported to the US from China, dropping to 30 per cent in its second year and 25 per cent in the third.

10th March 2010/by Tyrepress Editors

Dunlop Launches Tyre Selection Mobile Application

Dunlop has released an application for iPhone and Blackberry devices designed to give consumers information on the tyre best for the user’s car and the features and benefits of the selected tyre. The application allows users to search for the most appropriate tyre for their car by selecting their vehicle model. It also allows users to find out where their nearest Dunlop stockist is at the press of a button. It provides all the information available on the brand’s website, but with what the company says is an easier and simplified viewing format specifically designed for the smaller mobile screen.

5th March 2010/by Tyrepress Editors

Group Aiming to Help Save Donington Race Track with Rally

A rally is to take place at Donington Race Track on Sunday 7 March, 2010 in an attempt to secure the Castle Donington facility’s future. The Facebook group behind the rally, set up by schoolteacher and racing fan Lee Coombs, has nearly 12,000 members, meaning the rally has a good chance of a high attendance – the latest estimate being 10,000 attendees, according to Derby’s Evening Telegraph. The event will be attended by the current owner Kevin Wheatcroft, who is said to be in talks with several potential investors keen to restart racing at the venue. Wheatcroft will attend the event, a source told Tyrepress.com, at which he is expected to make an announcement about Donnington’s future.

4th March 2010/by Tyrepress Editors

Blackcircles.com Website Wins Hitwise Award

Blackcircles.com’s newly updated site recently received a Hitwise award for being in the top 10 in the United Kingdom 'Shopping and Classifieds – Automotive' category. Mike Welch, Blackcircles.com's managing director and founder said:"I'm delighted with what the guys have developed. The site is looking great and is a lot easier to get to grips with. This is an important step for us and shows our ongoing commitment to improve our customer's online experience. I'm confident that everyone will find our new website a lot easier to use and that their experience with Blackcircles.com will now be better than ever".

1st March 2010/by Tyrepress Editors

Maxxis British Motocross Championship Starts Sunday

The Maxxis ACU British Motocross Championship will begin on Sunday 28 February at Little Silver near Exeter, when a host of GP stars and top British riders will contest the spoils.

26th February 2010/by Tyrepress Editors

Italian Customers Finding New Longstone Website ‘Stupdendo’

Vintage and classic specialist Longstone Tyres is saying benvenuto to Italian customers, and to cater for car enthusiasts from this part of the world the South Yorkshire based company has launched an Italian language website. Longstone worked with a translation company in Sheffield to prepare the www.longstonegomme.it site, and proprietor Doug Cawley states the website has already been a "great success" and obtained good search results from Google.it and frequent Italian traffic.

25th February 2010/by Tyrepress Editors

Federal Tires Presents YouTube Portal to Online Advertising

International News, News

Federal Tires has debuted a new series of videos on YouTube. The Taiwanese manufacturer hopes to utilise what it calls “the social media communication approach” as a premier platform for the distribution of its “high quality footage of events in all forms of motorsports.” This is the beginning of a new marketing strategy for Federal in 2010, in which it seeks to increase its “presence in an increasingly competitive and crowded web space”. The tyre-maker says it will encourage visitors to interact with the brand either through submitting ideas to suggest product improvements, or spreading the word about Federal virally using self-generated content.

24th February 2010/by Tyrepress Editors

Blackcircles.com Advertises on Tesco Forecourts

In January this year, online tyre retailer continued its strategy of merging traditional and online marketing methods by delivering promotional material to 20 Tesco Petrol Stations around the UK. According to the e-tailer’s website, the company’ s communications and promotion manager covered over 1000 miles in five days, visiting selected Tesco stores. His objective was to introduce the company to Tesco Staff, while delivering A5 fliers, putting up posters and checking air pump advertising fascias which had been put up the previous week.

19th February 2010/by Tyrepress Editors

Halfords Aims to Add 200 Nationwide Branches, Double EBIT

With 224 branches already and another 200 on the way following Halfords’ acquisition of the business, Nationwide Autocentres is on the brink of truly becoming a nationwide operation. And while the company’s core business is MOT and servicing rather than just tyres, the scale of the new business alone is likely to have some degree of impact on national tyre sales.

Nationwide currently reports that it serves 500,000 customers each year. These are a mixture of fleet (25 per cent of revenues) and private (75 per cent). The company’s strategy is to differentiate itself within its market by being the only national operator to provide dealership quality service at lower prices. And this customer proposition is supported by a strong website. With companies like Kwik-Fit increasingly offering a wider range of services and companies like Nationwide increasing their interest in tyres, the gap between the traditional tyre specialist and autocentre is narrowing.

18th February 2010/by Tyrepress Editors

Halfords Buys Nationwide Autocentres for £73.2 million

Company News, News, UK News

Halfords Group has bought Nationwide Autocentres in a £73.2 million deal, which managers described as the next “logical step” in its expansion plans. Nationwide, which has been owned by private equity group Phoenix since 2006, employs 900 mechanics and serves roughly 500,000 customers a year. Nationwide offers customers and fleets MOTs, servicing and repairs, but also recently increased the emphasis on tyres at its 224 outlets.

18th February 2010/by Chris

Blackcircles Launches New Website

Peebles-based Blackcircles.com has launched a new version of its website. Blackcircles, which has been operating in the tyre market for nine years, says it has overhauled its website to make the buying process more straightforward and to complement the launch of its new online servicing business.

The company launched its servicing facility in December 2009, joining up with national car parts distributer Unipart, with the aim of saving motorists up to 60 per cent compared to manufacturers’ dealerships. This services is provided via a number plate recognition system that assists consumers in booking their service. According to the new website, a similar number plate/tyre database system is due to be added to the site in “early 2010.”

15th February 2010/by Tyrepress Editors

Concerns About F1 Intermediate Tyre Wear Expressed by Test Drivers

Motorsport.com reports that tests at Jerez revealed some concern for the reported lack of longevity in wet and intermediate tyres. Finland's Turun Sanomat told Motorsport.com that between two and three seconds were being lost very soon after fitting the wet-weather tyres.

11th February 2010/by Tyrepress Editors

Michelin Power One Tyre of the Year for MCN

Announced at the Excel Motorcycle Show in London on 4 February 2010, Michelin’s Power One tyre has been voted Motorcycle News Product of the Year (Tyres). The French giant says that the tyre was developed integrating motorcycle racing technologies into its hypersport tyre range, boasting better handling characteristics through these innovations; a strategy that seems, in the opinion of MCN, to have paid off.

8th February 2010/by Tyrepress Editors