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Chinese-made Dmack Tyres to Join Michelin in WRC

Shandong Yongtai Chemical Group Co., Ltd, part of the Yongtai Chemical Group, has become the first Chinese tyre manufacturer to supply a top flight motorsport series after being named as the WRC’s second supplier after tyre giant Michelin was confirmed yesterday. The tyres will be branded Dmack and are aimed at privateer racing crews. The products themselves are being manufactured at Yongtai’s factory in Dongying, China. The plant reportedly produces 22,000 tyres a day for global distribution.

15th September 2010/by Tyrepress Editors

Legal Opinion on Washington Tire Pending

The Port of Ephrata, an inland industrial area located in the US state of Washington, is awaiting a legal opinion from its attorney about proceeding with Washington Tire's prospective factory. Local newspaper the Columbia Basin Herald states that Washington Tire missed a recent deadline to supply documentation to the Port of Ephrata about the "legal authority" of company representative Abraham Hengyucius (whose real name, according to US publication Tire Review, is Hengyu Zhang) and the firm’s "legitimate incorporation".

15th September 2010/by Tyrepress Editors

Viking Implements New Online Ordering Service

Viking International reports that its online ordering service is “now even easier” with the addition of credit card processing. An account management area enables customers to view order history, statements and invoices to help keep track of their account. A new feature allowing customers to pay by credit or debit card will be available from 1 October.

15th September 2010/by Tyrepress Editors

Heidfeld Leaves Pirelli to Race for Sauber in Last 5 GPs

Nick Heidfeld has rejoined the ranks of racing Formula One drivers, replacing veteran Pedro De la Rosa at Sauber. Heidfeld has completed two full tests with Pirelli on the manufacturer’s new Formula One tyres after leaving the Mercedes GP team and had been thought to be continuing the testing process with the 2011 tyre supplier, but according to reports on the BBC’s website, he has “extricated himself from those commitments”. Sauber’s principal Peter Sauber has not commented on why De la Rosa left, or the signing of Heidfeld.

13th September 2010/by Tyrepress Editors

Michelin Fill Up With Air Campaign the “Biggest to Date”

Michelin says drivers in the UK are losing out on more than £440 million pounds by driving with the under-inflated tyres. The French giant is publicising the effects of this perpetual problem via its Fill Up With Air roadshow, on which a Michelin team offers free tyre checks. Michelin’s research, based on a parc of 30.3 million cars driving 12,000 miles per annum at 35mpg, with fuel costing £1.20 per litre, suggests more than 370 million litres of fuel are being wasted each year.

8th September 2010/by Tyrepress Editors

Has the DfT Got an MOT Screw Loose?

Editorial/Comment

MOT tests need tightening up not dumbing down, if the views of respondents to Tyres & Accessories’ August poll are anything to go by. Last month visitors to T&A’s tyrepress.com website were asked if tyre age should be inspected as part of MOT tests. A whopping 89 per cent of respondents said yes.

We asked the question following last month’s editorial on tyre age, which was triggered by the news that Gloucestershire coroner Alan Crickmore wrote to the DfT recommending more attention be paid to tyre age during MOTs (see Tyres & Accessories August 2010, page 3) and in light of the government’s suggestions that MOT intervals should be increased to two years rather than the current annual requirement. However, our poll results would seem to suggest there isn’t much support for either government moves to spread out the time between MOT tests or its reticence to include tyre age in the MOT requirements.

3rd September 2010/by Tyrepress Editors

New Truck Tyre Campaign from Yokohama

Yokohama Tire Corp. has launched SmartSolution, a new communication and promotion push targeting commercial tyre dealers, fleet owners and truck operators in the USA, reports Tire Review. “Now more than ever, fleet owners and truck operators are faced with the pressure of effectively managing tyres as assets in their business,” said John Cooney, Yokohama director of commercial sales.

1st September 2010/by Tyrepress Editors

More Red Letter Days to be won with Grouptyre and Federal

Following its promotion last autumn that the wholesaler described as “highly successful”, Grouptyre is again teaming up with tyre manufacturer Federal for another national incentive which will see six lucky retailers win an exciting Red Letter Day experience. Grouptyre is the exclusive UK distributor of Federal, which offers high performance, light truck, 4×4 and SUV tyres. Grouptyre’s 2010 Red Letter Day runs as two consecutive promotions, from 1 September to 31 October and from 1 November to 31 December, and the winners will be chosen at random from all the entries received. For each promotion there are three Red Letter Day experiences to be won: a first prize valued at £500 and two runners up prizes worth £250.

1st September 2010/by Tyrepress Editors

UK Launch for Nokian All-Season Range

The Nokian eNTYRE all-season tyre, first released late last year, is now available to customers in the UK through mytyres.co.uk. The online retailer reports it has secured UK exclusivity for the range and is targeting the eNTYRE at motorists who want a tyre that can be used all year round but seek additional limited snow performance.

27th August 2010/by Tyrepress Editors

Yokohama Tire Releases Latest ‘Tips’ Video

Motorists in every country have their preferred method of choosing the right tyre for their vehicle; for us Brits the standard procedure is to stroll into a tyre dealer and ask for the cheapest tyre in the applicable size, while the Germans studiously peruse comparative tyre tests published in leading Automotive magazines. The Americans also like to get the facts, but this information often comes in the more relaxed format of tyre ‘tips’. Yokohama Tire is one such provider of tips for consumers on the hunt for the perfect black circle, and it has now released the third installment in a series of educational videos.

26th August 2010/by Tyrepress Editors

Nizhnekamskshina Tyres OE on New Volkswagen India Model

Volkswagen opened a new factory in Chakan, western India in March 2009 and, along with the Skoda Fabia, now produces Polo models there. Russian tyre manufacturer OAO Nizhnekamskshina reports that it is supplying OE tyres for the new saloon version of the Polo, known as the Vento, built at the 115,000 square metre facility. Following the shipment of a batch of tyres for testing in late July 2010, the first consignment of Kama-Euro 236 tyres was air freighted to India.

24th August 2010/by Tyrepress Editors

Canadian Govt Promotes Michelin Plant as Recession Success Story

The photo accompanying this article depicts a world renowned and respected personality. Standing next to him is the Prime Minister of Canada, who of course is also highly respected, even if his global recognition is somewhat lower than the Michelin Man’s. Prime Minister Stephen Harper posed for this photo opportunity together with Bibendum during a visit to Michelin’s Waterville plant in the province of Nova Scotia.

20th August 2010/by Tyrepress Editors

Encircle Moving into French and Italian Markets

Tyre market research specialists Encircle Marketing has been developing Italian and French portals of its website as a prelude to launching sell-out pricing and selling way programmes in these countries in the first quarter of 2011. Test programmes will be conducted in the last quarter of this year.

18th August 2010/by Tyrepress Editors

Grouptyre Says New e-Commerce Initiative Benefits Trade

Grouptyre has launched a new e-commerce platform intended to make it easy for consumers to buy tyres via the web. In addition the Good Tyre Guide (www.goodtyreguide.com), as it is known, is also designed to channel business to retailers so they can get a share of the growing online marketplace.

In its launch information Grouptyre reports that consumers are increasingly happy to buy online, citing data that suggests UK shoppers spent £38 billion in 2009 (source: 4psmarketing.com). With the launch of new site Grouptyre says it is determined that its tyre retailing customers won’t get left behind.

17th August 2010/by Tyrepress Editors

Avon Announces Competition Winner of TVR Sportscar

Avon Tyres has named Ipswich resident Stacey Biltcliffe as the winner of its competition, with the first prize a TVR Tamora, a powerful British sportscar considered a modern day classic among enthusiasts. The British tyre brand, which originally supplied OE fitment tyres for the TVR Tamora, gave away the 330bhp, 3.6-litre car in its competition open to any customer purchasing a set of four Avon tyres. The brand supported the promotion in dealers with point of sale materials including posters and leaflets, and via a promotional website.

17th August 2010/by Tyrepress Editors