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PneusNews.it reports strong first-year growth

It’s only been eleven months since PneusNews.it published its first article on the Italian tyre and wheel market. Since then the dedicated online site, which belongs to the same publishing group as Tyres & Accessories, has built up a leading Italian-language news platform that is visited by some 10,000 industry professionals every month – and this number continues to grow. Our Italian sister site also publishes its free ‘PneusNewsletter’ at least twice a week; this is currently e-mailed to almost 4,000 subscribers in Italy and around the world.

17th June 2011/by Tyrepress Editors

Revamped Cooper website goes live

Cooper Tire & Rubber has launched a new-look and easier to navigate website (to be seen in all its splendour at www.coopertire.com, in case you were wondering) and this main site is supported by two new microsites dedicated to recently-released tyre ranges. The microsites, CooperZeon.com and CooperDiscoverer.com, support the Cooper Zeon RS3-STM and RS3-ATM, and Discoverer A/T3TM with technical, size and dealer information.

16th June 2011/by Tyrepress Editors

Mel facing court over Green Rubber shares

Mel Gibson, as we often read and hear, has struggled to keep his nose clean in recent years. From allegations of racism and homophobia to well-publicised rants, the US-born actor has become a magnet for negative media attention. But at least he’s managed to avoid the attention of Tyres & Accessories, right?

16th June 2011/by Tyrepress Editors

Bridgestone Eco-Rally to return July 31

Following a successful 2010, the Bridgestone Eco-Rally returns this year in association with Start. This year the eco-friendly vehicles participating in the event will traverse a new route that begins in Broad Street, Oxford and finishes at The Mall in London after taking in a pit stop at the BRE Innovation Centre in Watford. This year’s Bridgestone Eco-Rally takes place on July 31 and culminates with a free to attend green transport exhibition. Counted amongst the vehicle manufacturers that have already signed up to this year’s event are Mitsubishi, Volvo, Aston Martin, Lotus, Nissan, Ford, Tesla and Honda. Bridgestone also states that a host of celebrities – who will be named at a later date – will drive the vehicles.

15th June 2011/by Tyrepress Editors

Goodyear to webcast Deutsche Bank presentation

The Goodyear Tire & Rubber Company will broadcast its Deutsche Bank Securities Inc. Global Industrials and Basic Materials Conference on its investor relations website. The conference takes place in Chicago on Thursday, 16 June, where Darren R Wells, executive vice president and chief financial officer, will discuss the company’s strategies and field questions from analysts and investors.

14th June 2011/by Tyrepress Editors

Cam Systems launches webinar presentation series

Tyre industry software specialist Cam Systems has announced the launch of its new webinar presentation series aimed at providing customers with information and advice on areas such as electronic ordering, Workshop Scheduler, rebates management and purchase invoice/GIN matching. Managed through e-commerce extensions to its website, the webinars will present modules on new and existing software. Cam Systems says the series provides its customers “with the opportunity to tap into and gain maximum benefit from the software… of which they may be unaware.” Each webinar will include a question and answer session with one of Cam’s technical expert.

13th June 2011/by Tyrepress Editors

Chiswick First Stop dealer revamps outlet on high performance demand

A Chiswick-based tyre dealership has diversified to capitalise on its recent success in the high performance segment. Iverson Tyres realised a trend of more customers wanting HP tyres, while fewer were visiting for MOTs and servicing. The company says it underwent an extensive retail development programme, supported by Bridgetone’s First Stop network, to re-focus the company. Iverson Tyres is now a “High Performance Fast Fit Tyre Centre”, combining premium brand tyres with improved in-store customer service, the company says. Bridgestone is also helping the dealership develop its website with a view to generating increased e-Commerce.

10th June 2011/by Tyrepress Editors

Alcar Wheelwright unveils dealer tools website

Alcar Wheelwright UK has launched a new ‘Dealer Tools’ website, and the Kent-based wheel distributor is now encouraging its network of retailers to sign up. The improved site includes product search by vehicle, wheel or size plus an advanced search that utilises PCD, offset and size. This will then display a list of wheels based on the search criteria, and show prices and stock availability not only in the UK, but also in the company’s German warehouse. A number of sales-driving tools are also available, including catalogues, special offers and images for use on dealers’ customer websites.

10th June 2011/by Tyrepress Editors

MNA offers 30% longer life cash-back on XZA3+

With its latest steer axle radial, Michelin North America has laid out a challenge to all comers by guaranteeing 30 per cent greater removal mileage than any competitor. Michelin adds that the new Michelin XZA3+ Evertread steer tyre is also fuel efficient, as shown by its EPA SmartWay verification.

9th June 2011/by Tyrepress Editors

Bond International joins ITMA to “stay on top” of EU import regulations

UK importer and wholesaler Bond International has joined the Imported Tyre Manufacturers’ Association (ITMA). As the exclusive UK distributor for several brands, the company says it will benefit from ITMA’s expertise and access to the latest EU legislation and regulations, in ensuring that its imported tyres remain fully compliant for sale in the EU. “The number of laws and technical requirements for importers and manufacturers looking to sell tyres within the EU can be quite daunting and overwhelming,” explains Steve Tidmarsh, financial director, Bond International.

2nd June 2011/by Tyrepress Editors

YTC hires digital marketing partner

As part of what it calls “an overall corporate strategy aimed at enhancing customer engagement opportunities,” Yokohama Tire Corporation has appointed United Future its digital marketing agency of record. In this new role, the California-based agency will work together with Yokohama to develop strategies, implementation tactics and business analytics.

30th May 2011/by Tyrepress Editors

Goodyear blimps spread tornado relief message

Goodyear’s three North American blimps are currently assisting the US Department of Homeland Security/FEMA in its efforts to collect donations to aid those devastated by recent tornados in the United States. The airships, Spirit of Goodyear in Ohio, Spirit of Innovation in Florida and Spirit of America in California, are using their electronic signs to display disaster relief messages directing people to donate by text via The Salvation Army or The American Red Cross. A third message provides details of the nvoad.org disaster relief website.

30th May 2011/by Tyrepress Editors

Rallying through the winter with Kumho and Drift & Drive

The prevalence of motorsport and rally involvement amongst tyre manufacturers is testament to its effectiveness as a brand promotion tool. Yet most events, in Europe at least, take place in the summer months, and maintaining a profile through motorsport in the colder part of the year requires a measure of creative thinking. Kumho, through its German operation, did just that and kept its name on the lips of European petrolheads during the winter of 2010/11 through its sponsorship of the ‘Drift & Drive’ rally school in Finland.

27th May 2011/by Tyrepress Editors

Toyo Tires releases downloadable wallpaper

Team Toyo has launched a promotional range of downloadable computer wallpapers, depicting off-road star Robby Gordon; Toyo-sponsored UFC lightweight, Anthony “Showtime” Pettis; Toyo models and import racing. A total of six wallpapers, designed for use on desktop computers and a range of portable devices, are available for download on the company’s website and from its Facebook page.

26th May 2011/by Tyrepress Editors

Event Tyres given Honest John Outstanding Achievement Award

Event Tyres has expressed is honour at winning the Honest John Outstanding Achievement Award for the UK motor trade’s most consistently endorsed company by their readers. Honest John writes a weekly motoring advice column in the Daily Telegraph and since 1995, combined with his website, has answered a staggering 500,000 letters and emails from motorists with all kinds of motoring problems and conundrums.

24th May 2011/by Tyrepress Editors