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Wheelwright improves e-Commerce Calibre

Kent-based wheel distributor Wheelwright launched its Calibre Couture range onto the UK market and made substantial upgrades to its website, including an improved e-Commerce platform, in the first quarter of 2012. Tyrepress.com spoke to Wheelwright managing director, Kevin Greer, who presented details on why the Calibre range has been “a real success story” following its introduction. Since its launch the distributor has introduced retro, utility and the Couture prestige ranges to its private wheel range, making Calibre its “umbrella brand”. Greer also talked Tyrepress.com through the upgraded website, which aims to serve modern shopping habits, without treading on the toes of the retail businesses it supplies.

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  1. Wolfrace Website Re-Launched
  2. Pneus Online Reports 40% Sales Increase Due to UK Online Tyre Purchase Habit
  3. Wheelwright launches 2012 Calibre Couture wheel range
  4. Kumho Tyres launches "Cash for Causes" community projects
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Trelleborg rebrands Elite and Premia ranges

Trelleborg Wheel Systems has launched a media and online campaign to promote the rebranding of its Elite XP and Premia tyre lines, Tire Review Reports. Called “high performing resilient tyres,” the new-look lines will feature the Trelleborg brand name and logo on the sidewall.

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  1. NDI Launches AP-Wheels.com
  2. Interfit Launches i-fit Industrial Tyre System
  3. Phase 2 of Trelleborg, New Holland ‘Blue Power’ project launched
  4. Trelleborg Raises Industrial Tyre Prices 7%
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KRT to support Matador TBR brand with website

Kings Road Tyres was made the exclusive distributor of Matador truck and bus radial tyres in the UK six months ago, and the wholesaler has announced today that it will launch a sales and marketing campaign to support the brand this summer. KRT says it will seek to boost sales of the brand over the next 12 months with a new, dedicated website covering the full portfolio of Matador TBR applications for regional and long haul, mixed service, city urban and winter fitments. The site will go live in April with the URL, www.matadortyres.co.uk. Sales promotions and incentives will also back-up the sales drive.

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Related news:

  1. Conti releases updated winter tyre guide
  2. Grouptyre’s Continental World Cup Promotion Entering Final Stretch
  3. KRT launches new Aeolus tyres UK website
  4. Conti to preview bumper truck/bus range at IAA
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Bridgestone a Google best case study

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Google Automotive Newsletter (Q1/2012) reports that Bridgestone’s Google Display Network safety and winter tyre campaign is its number one case study for an internet campaign in the automotive market in 2011. The Bridgestone campaign, carried out in collaboration with media agency PHD Germany, ran in major European countries and scored on awareness and reach with around one billion ad impressions over the year and up to 380 per cent incremental visitors to the Bridgestone website.

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Yokohama Tire Corporation debuts Mexico website

Yokohama Tire Corporation has launched a new Spanish-language website for Mexico. “The website is designed to meet the needs of our growing customer base in Mexico,” said John Cooney, Yokohama's director of export. “It has been customised with many of the features found on our English-language website in the US, including an interactive dealer locator, interactive product ‘hot spots’ and downloadable bulletins in Spanish. These materials highlight the features and benefits of Yokohama's tyres ranging from our high-performance passenger car tires to fuel-efficient commercial truck tyres.”

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Michelin reports good start for mobile site

After being live for only a few months, Michelin says the mobile version of its corporate website has proven to be a huge hit. The French tyre maker describes the site’s stats as “encouraging” and says it has experienced a 135 per cent increase in visits. Other pertinent statistics reported by Michelin are that the average visit to the site lasts one and a half minutes, and 30 per cent of users are located in the United States, with 18 per cent in France.

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Caravan season is coming – how are your tyres?

Easter is approaching and with it the sobering prospect that many of the nation’s two million caravans will venture back onto the road. The impending start of the caravanning season has prompted both TyreSafe and the Protyre retail chain to issue safety reminders to caravan owners. The essence of both reminders is to check for safety issues that may have developed during the vehicle’s months of inactivity.

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  1. TyreSafe Highlights Caravan Tyre Checks Following UK’s Bright Early June
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Bosch Car Service holds first Irish garage conference

The Bosch Car Service network has held its first conference in Ireland. The network says the event is designed to help independent garages get the most from the scheme’s many benefits, with a day of workshops, training sessions and talks for garages signed up to the Bosch Car Service network.

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Related news:

  1. HiQ takes on first female mechanic
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  3. Bosch celebrates 10 years and 99.5% car service satisfaction
  4. IGA launches free websites for members
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New Michelin site puts the spotlight on tyre dealers

A new Michelin-run website aims to help UK motorists make an informed decision when it comes to choosing a tyre dealer. As part of what the tyre maker calls a “drive to improve consumer power”, it has introduced the Tyre Dealer Reviews site, which allows motorists to leave reviews of tyre dealers and provide a rating of between one and five stars, depending on their experiences.

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Green mobility and tyre labelling the focus of new Lanxess website

Forget that song made famous by Kermit the Frog – it’s never been easier to be green. The tyre industry has embraced the trend towards more environmentally-friendly products, and there is hardly a serious player in the business that doesn’t offer consumers a green option.

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Exclusive brands on show as Kings Road Tyres returns to Reifen

Leading UK tyre wholesaler Kings Road Tyres, also known as KRT, is a long-term supporter of the Reifen exhibition and returns to Essen this year to exhibit the latest products in its Aeolus, Antyre and Kingstone ranges.

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  1. Aeolus Tyres to reveal all at Reifen 2012
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TyreSafe kickstarts ‘PACT’ campaign

Tyre retailers and bike dealerships are being urged to take part in TyreSafe’s ‘PACT’ campaign and help bikers maximising their road safety. PACT stands for – Performance, Air, Condition and Tread. The idea is that if riders make a PACT with their bike and ensure they check their tyres for air pressure, overall condition and tread depth then they will be rewarded with better performance including improved handling, grip and fuel economy.

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  4. Professional drivers the focus of dedicated TyreSafe mini-site
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Rolling tyre app takes top honours in Scottish school challenge

Who said children don’t do anything worthwhile at school these days? News site dailyrecord.co.uk brings word that three Scottish school pupils have designed an app as part of the Arnold Clark Scottish Schools Challenge – and it is about to go on sale globally through Apple’s App Store. The app is called Free Wheelin’ and the central protagonist is a tyre, which players need to successfully roll down a track by tilting their smart phone.

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Dunlop US moto site goes live

Dunlop claims to be the largest supplier of original equipment and replacement market motorcycle tyres in the US, and to cater to this important market the company has launched an all-new website. The dunlopmotorcycle.com site is designed specifically for the American market and its content includes racing news and insider views, tyre technology insights, videos, tips, care and maintenance information, a tyre fitment guide and tyre catalogue, a special section for Dunlop Download Magazine, plus a gallery of free downloadable wallpaper images covering race bikes, customs and more.

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Are you ready for TPMS? – asks Tyre Bay Direct

TPMS (Tyre Pressure Monitoring Systems) will soon become a legally required feature of the MOT test. From 1 November 2012 all new passenger car models must be fitted with TPMS and a non-working TPMS system will has already been subject to advisory on the MOT test from 1 January 2012. As from January next year, all taxis will be required to have the TPMS system working to pass the MOT and this will then become the same for all TPMS fitted vehicles as of the start of 2015.

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