Dutch industrial, off-the-road and commercial tyre manufacturer, Magna Tyres Group, has launched a renewed website at www.magnatyres.com. Employing the business’s new corporate imagery, the Magna Tyres website provides online visitors with a visual presentation of its whole product line, including off-the-road tyres, industrial tyres and truck tyres.
Continental is now offering truck tyre retailers tyre labelling help through its website. As well as a comprehensive overview of the new EU tyre label legislation, its background and targets this said to include information on how to read the label, its implications for different industry sectors and importantly, its relationship to lowering the cost of driving.
Following the preview of AA-labeled and close-to-production prototypes of Hankook’s core products, the Ventus S1 evo² and the Kinergy Eco, the manufacturer reports that both AA-labelled versions are to be launched in 2013.
The Independent Garage Association (IGA) is offering to help its members set up websites in order to increase trade. Stuart James, RMI IGA Director, explained: "Offering our members a website is helping to bring additional business into their workshops and is an opportunity to market their garage to the modern consumer."
A recent IGA survey discovered that thousands of garages are missing out on one of the most effective, efficient and up-to-date ways of promoting their business due to not having a website.
Pirelli has upgraded its Apple and Android Diablo Super Biker app, allowing routes travelled to be downloaded and viewed directly on computers and tablets. This, the company says, will make it easy to compare them and facilitate sharing on social networks. The upgrade represents a continuation of the company’s digital and social media strategy. The app has been downloaded more than 100,000 times, averaging 328 downloads per day in the last two months, the company says. The Pirelli Moto Facebook page, launched at the beginning of 2012, has grown to more than 140,000 fans. The Italian manufacturer believes increased social networking leads to greater proactive interaction from customers and end-users on a daily basis.
In a nod to a certain purveyor of fried chicken, Maxxis International has referred to its new tyre labelling software as ‘finger clicking good.’ Two pieces of specially created software, which the company previewed at the Reifen 2012 show, have been deployed to communicate the performance of Maxxis tyres in each of the three label criteria to retailers and distributors in a consumer friendly manner.
Businesses and company car drivers wishing to become better informed about fleet tyre safety can now do so at a new dedicated section on TyreSafe’s www.tyresafe.org website.
It’s new, it’s improved – it’s the revamped Aeolus Tyres European website. The addition of agricultural tyres to the Aeolus range prompted Netherlands-based wholesaler Heuver Tyrewholesale to thoroughly redesign the aeolus-tyres.eu site; Heuver says the new site is now divided into three product groups and four languages, and features product overviews and brand information. The site has also been optimised for use with smart phones and tablets.
In spite of their numerous, verifiable benefits, retreaded tyres still battle against negative perceptions; some question their durability, while others hold them responsible for the strips of scrap tread, or “alligators”, seen on the motorway shoulder. In what it refers to as “an effort to set the record straight on retreads,” Bridgestone Commercial Solutions (BCS) has re-launched its US-based ‘Retread Instead’ website as an online campaign aimed at educating truckers and fleets on the value of extending tyre life.
We’re often accused of spending too much time either watching films or surfing online, so it is heartening that TyreSafe has provided a good reason to do both. The association has launched a short film for businesses that explains how they can significantly reduce their fuel bills and ensure safer driving by correctly maintaining the tyres on their fleet vehicles. The film can be viewed at the www.tyresafe.org website.
Balancing weight specialist Hofmann Power Weight has unleashed its new website. The site, now up and running in both English and German language variants at www.hofmann-powerweight.de, is said to provide everything that the site visitor needs to know on the subject of wheel balancing and the Hofmann brand.
Visitors to the Kings Road Tyres (KRT) stand at Brityrex will be able to view a broad range of brands covering applications for truck, bus, agricultural, OTR and industrial fitments – a portfolio the company has built up on the back of four decades’ involvement in the wholesale sector and productive, long-term distribution relationships developed with some of the world’s leading tyre makers. KRT says it will use Brityrex as a focus to promote a number of its exclusive brands, including Matador and Aeolus truck tyres, the Taurus agricultural range and the latest AT/3 and S/T MAXX patterns in its Cooper 4×4 line-up. During the show the company will also launch a new, as yet undisclosed, agricultural tyre that will supplement its already extensive portfolio in this sector.
As a sponsor of the World and European Cup championships, Continental is well aware of the expense involved in supporting the beautiful game. Even individuals fork out a tidy sum for the privilege of supporting their favourite team. Figures released by Continental Tyres indicate that the average football fan will spend nearly £56,000 over a lifetime doing just that.
With its Kingstone private brand and the well known Aeolus moniker, leading wholesaler Kings Road Tyres (KRT) brings two exclusive tyre brands to the OTR tyre market.
According to the company, the fast-growing Aeolus brand was established in 1965 and is one of the largest tyre producers in China. Its extensive OTR range reflects the huge domestic demand for off-road and construction machinery experienced in China in recent years.
A statement on the International Tripartite Rubber Council’s website shows that the organisation, set up in 2001 to represent the interests of the world’s three largest natural rubber producing countries – Thailand, Indonesia and Malaysia – doesn’t intend to sit back and accept the lower prices the commodity has received of late.
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