In January off-road tyre specialist BKT relaunched its bkt-tires.com website, and the company has now increased its international appeal by adding French, German, Spanish and Italian language options. The tyre maker says the jump from one to five languages on its site in “perfectly in line with the company’s positioning and focus on an international public.”
As of this month a new Firestone web presence is covering 18 European markets and providing product and brand information in 14 languages. Bridgestone Europe has rolled out the new site to support its ‘revival’ of the Firestone brand within the region, a drive that has seen it introduce a new tyre line-up and a marketing campaign aimed at “young-at-heart drivers” who aspire to the “freedom to drive”.
The Trelleborg Wheel Systems website has been given a brand new look, and Trelleborg says work on the http://www.trelleborg.com/en/wheels site will continue in the coming weeks. Going forward, the website will also be offered in additional languages.
A new global website has been set up to promote the Point S private tyre brand to end consumers. The desktop and mobile compatible www.points-showroom.com site provides information about the full Point S tyre range for cars, SUVs and vans and is available in seven languages – English, Estonian, French, German, Hungarian, Italian, Russian and Slovakian.
In future, prospective tyre buyers will be able to gain information about Michelin consumer products via a global platform. The tyre maker has begun the platform’s rollout and gone live with it in the first market, the USA, at http://www.michelinman.com.
Automotive parts and workshop equipment distributor Andrew Page has launched a new online shop aimed at retail customers, including enthusiasts and professional technicians. The retail.andrewpage.com site offers online access to the full Andrew Page product portfolio, and the company said the range on offer “reflects the growing nature of the business over the last 18 months.”
Lassa Tyres, manufactured by Turkish number one tyre producer Brisa, has refreshed its global website. Lassa states the new site aims to give Lassa Tyres’ customers and business partners a fresh look, easy navigation and user-friendly experience.
GT Radial has introduced a global truck and bus tyre website to complement its recently-launched global passenger car tyre online presence. The new www.gtradialfleet.com site is designed for both desktop and mobile devices and provides tyre information according to application and vehicle type, tyre specification and axle position. Other features include a fuel calculator and tyre care tips, plus a section containing brand information and the latest news and user testimonials.
Sailun has launched a new European website, which the company says offers “a striking visual interface and clear, user-friendly navigation”. In addition, www.sailuntyre.eu is said to show Sailun’s global branding while showcasing the firm’s EU line-up.
New tyre brand Davanti has launched a new website ahead of its debut at Autopromotec 2015 in Bologna later this month. The website, www.davanti-tyres.com, showcases the new range and the key features of the new tyres.
The digital strategy employed by Michelin’s Agricultural Product Line is undergoing a few changes. Explaining the main reasons behind this, the business unit’s digital communication manager Guylaine Drolet shares that the rethink was prompted by two observations.
Tyre price comparison website www.tyrecomp.co.uk has been updated with new functionalities, along with a new look, logo and mascot. This English-language partner to France’s quelpneu.com and other sites works with a number of online tyre retailers and enables searches to be performed according to vehicle, tyre dimension, brand, use and price. Information is updated daily.
Following the rollout of similar facilities in South Korea, the US, Australia and the UK, Kumho Tire opened its first ‘Kumho Flagship Store’ in Italy on 20 March. As in the other markets, the Italian flagship centre scheme aims to reward and help dealers who focus on the Kumho brand. The first facility, at the Pneus2000 centre in Offanengo, Cremona province, was selected from within the tyre maker’s Kumho Platinum Club network in Italy and will be followed in the near future by other centres in main cities throughout the country.
The 22nd Annual European Tyre Recycling Conference, which takes place at the NH Brussels du Grand Sablon, Brussels, between 25 and 27 March 2015, is billed as an event that offers the recycling sector an opportunity to come together to discuss the latest challenges and opportunities facing the industry.
A new UK website has been launched for the Atturo brand by its distributor, Silverline. Atturo.co.uk details its 4×4, SUV and light truck models, with three road-centric AZ range products and the Trail Blade M/T, X/T and A/T tyres featured.
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