Leading winter maintenance company, Ice Watch has taken delivery of more than 3,000 tonnes of salt in preparation for the upcoming season. The reason? Because Ice Watch is predicting its “busiest season yet”, weather which could benefit those selling seasonal tyres.
Bridgestone has signed a high profile deal to sponsor Channel Four’s (C4) weather bulletins. According to the company, Bridgestone will be communicating with around 40 million people from 24 May right up until May 2016 in an attempt to connect with a broader audience, away from more commonplace automotive sponsorships of football and motorsport.
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Jerzy Górecki; Pixabay