Group Tyre Puts E-commerce to Work
Group Tyre claims to have seen “huge benefits” by continually investing in IT and embracing the e-commerce route. “We are constantly innovating,” says Group Tyre chairman John Church, “because we are committed to delivering a national-strength service, with immediacy of response on a truly local basis. By making IT work positively for us, we can provide a service that is literally second-to-none.”
The Group Link Virtual Warehouse is the main service offered to Group Tyre’s national wholesale network. The Windows based system confirms stock availability by providing real time stock data and expected delivery times. Together with mark-up guidelines, Group Link enables a customer enquiry to be processed with delivery and cost advised on the spot. The benefits of offering an e-commerce solution have been an improvement in customer care and sales which have had a massive impact in the independent tyre sector, says Group Tyre.