Following long-term testing with Vredestein Quatrac 5 and Comtrac 2 all-season tyres, Medi 4 Ambulance Services Ltd. has selected Apollo Vredestein as its tyre supplier of choice. Announcing its new role, Apollo Vredestein comments that its tyres easily proved to be the “perfect choice” for the pre-hospital patient care and transport solutions provider’s fleet, for which “safety and the ability to perform adequately in all weathers is paramount.”
Tyre testers have labelled all-season tyres a ‘compromise’ purchase in past years for their inability to deliver the performance of both summer and winter tyres whenever the weather snaps its fingers and demands this. In its evaluation of the current generation of all-season rubber, Germany’s auto motor und sport harbours no illusions that such a compromise still exists. It wanted to know, however, whether the compromise can be effectively reduced through considered choice of product – the answer, the publication shares, is that it can.
According to Apollo Vredestein, Kidderminster Harriers Ladies FC player Lauren Wyatt knows how to get the most traction both on a football field and on the road.
The Vredestein tyre range has been expanded in response to fast-rising demand for modern classic cars. The first tyre will be launched in September and is designed for the original Audi Quattro. The tyre’s development was assisted by none other than former Formula One champion and Vredestein ambassador Jochen Mass.
Apollo Vredestein says it is “well-placed to fulfil the UK demand” highlighted by data that was recently released by GfK Panelmarket. The tyre maker is referring to all-season tyres and opines that the Vredestein all-season range is “perfectly positioned to answer a trend which shows significant growth of all-season in SUV fitments and even more dramatic for ultra-high-performance tyres.”
On 3 April, former Pirelli marketing director Alberto Viganò began a new role at Apollo Tyres. As general manager for the company’s two-wheel division he answers directly to Neeraj Kanwar, vice-chairman and managing director of Apollo Tyres, and is tasked with introducing motorcycle tyre lines in numerous markets – including Europe.
Vredestein launched the Wintrac Pro at The Tire Cologne, with arguably the best-attended press conference in the exhibition halls and no small amount of fanfare.
Vredestein’s Ultrac Vorti ultra-high performance tyres have been specified for a unique project: a Tesla Model S-based Shooting Brake commissioned by a Dutch collector, designed by award-winning Niels van Roij Design and built by renowned Dutch coach-builder RemetzCar.
With the introduction of the Wintrac Pro at The Tire Cologne, Vredestein has an ultra-high-performance winter tyre that meets growing demand within the UHP segment in general and 17-inch rim diameter size bracket in particular. This successor to the Vredestein Wintrac xtreme S is currently available in 30 sizes; a further five will soon follow, and the range will eventually be extended to more than 100 sizes.
Following the agreement signed last year, Vredestein is again the official tyre partner and main sponsor of the world-renowned Mille Miglia (1000 Miglia) rally currently taking place in Italy. The event has in turn provided the backdrop for the announcement of a new partnership between Vredestein and former Formula One racer Jochen Mass.
The newest winter tyre from Vredestein will be unveiled at The Tire Cologne later this month. Details about the Vredestein Wintrac Pro are being kept under wraps until its launch on 29 May (4:00pm), however Apollo Vredestein comments that the new addition is position in the ultra-high-performance segment.
Apollo Vredestein’s UK office has just appointed Jon Cottrell as the Off-Highway Tyre Specialist for the UK Agricultural & Industrial sectors, to manage that ever-growing side of the marque’s product range.
Jon Cottrell joins Apollo Vredestein UK with immediate effect, bringing with him over 30 years of tyre industry experience, from warehouse to sales management positions.
Following its entry into the UK fleet market last year with through deals with several medium-sized operators, Apollo Vredestein has landed its first fleet agreement for 2018 with Heathrow-based aviation logistics specialist CCH Logistics. The yearly contract will include the replacement of all CCH vehicle tyres, which are currently “other OE and replacement premium brands,” with Vredestein products. Tyrepress.com understands that tyre fitting and maintenance will be carried out by local firm Tomato Tyres.
Another UK debut taking place at Lamma is the Vredestein Traxion Optimall, Apollo Vredestein’s next generation VF (Very High Flexion) tyre for the top tractor segment.
Today, Vredestein has announced the end result of what it describes as “years of extensive research into the particular needs of tractor manufacturers and end users.” This end result is the Traxion Optimall, the next generation of Vredestein VF (Very high Flexion) tyre for the upper tractor segment.
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