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Vredestein launches Ultrac summer tyre – 15% better performance

Apollo Vredestein

Vredestein has launched its new Ultrac car tyre today, with a range of sizes between 15 and 18 inches suited to many of Europes biggest selling compact-medium sized cars. The tyre, the third Vredestein has launched during the pandemic, has been developed with full life cycle sustainability a key consideration. Yet the Ultrac’s performance in wet and dry conditions is also head and shoulders above its predecessor – the manufacturer says overall performance is 15 per cent better. In addition to its green credentials, the Apollo Tyres global R&D centre in Enschede, Netherlands focused on safety and comfort. As a result, the company’s flagship European brand calls the tyre’s performance “best-in-class”. Hosted by Formula 3 driver Vicky Piria, the tyre’s launch was streamed online in a virtual presentation suite, with chief technical officer Daniele Lorenzetti supplying insight into the development of the new tyre.

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  1. Vredestein tyres fitted on Eagle E-types models
  2. Pirelli launches first all-season tyre with ‘seal inside’
  3. Vredestein eyeing UK fleet market
  4. Traxx Tyres adds Vredestein tyres to distribution range
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PFPR takes on Vredestein public relations in Europe

Apollo Tyres Europe has appointed UK-based agency PFPR Communications to conduct public relations for the Vredestein brand in Europe. Working across the company’s business in the passenger car, off-highway, and truck and bus sectors, the specialist automotive agency will handle public relations strategy, media relations and asset generation alongside a host of other communication tasks.

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Related news:

  1. Apollo Vredestein Expands East European Business
  2. Vredestein to start new year with agri production boost
  3. Apollo Tyres: Vredestein a significant contributor to European growth
  4. 750 jobs to go at Apollo Vredestein’s Netherlands plant
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Vredestein Traxion Optimall now offered in ploughing sizes

Vredestein has introduced further Traxion Optimall sizes. It says these additions to its 2018-launched Very High Flexion range are “ideal for ploughing” thanks to their maximum width of 65 centimetres. This enables the VF650/85R42 and VF650/85R38 tyres to “fit perfectly in the furrow.” The manufacturer adds that the Traxion Optimall’s traction and self-cleaning properties also make the tyre “very suitable for plough activities. In addition to these rear wheel fitments, Vredestein has released a new VF600/70R34 front wheel size.

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Related news:

  1. Vredestein making headway in competitive agri segment
  2. Vredestein expands Traxion 65 tractor tyre range to 19 sizes
  3. Strong focus on agriculture during Covid-19 lockdown – Apollo Vredestein
  4. Vredestein Endurion now a factory option for Manitou telehandlers
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Conserving costs, maximising business: Apollo Tyres’ response to the coronavirus pandemic

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One way or another 2020 has been an eventful year for all of us. The same is true at Apollo Tyres where, at a global level, the company has had to navigate pandemic-related production pauses and restarts along with new factory openings and the decision to enter the two-wheel segment. At the same time as continuing to develop the Apollo brand, the company has also given the Vredestein brand a big push during the last month or so. First, with the launch of a new all-season range, then with the introduction of a new North American tyre line-up and – in order to support both – a pitch-side advertising partnership with Manchester United football club. Tyres & Accessories recently interviewed Neeraj Kanwar, vice chairman and MD, Apollo Tyres Ltd in order to find out more.

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Related news:

  1. All-season tyre growth, especially for premium brands – GfK
  2. Davanti unveils wave of new product, partnership news at first conference
  3. Apollo Tyres building UK dealer network at ‘iconic venue’ events
  4. Apollo Tyres opens €475 million greenfield Hungarian plant
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Vredestein expands Traxion 65 tractor tyre range to 19 sizes

Apollo Vredestein

Vredestein has expanded its Traxion 65 tractor tyre series. First introduced at Agritechnica 2019, Vredestein has added 15 sizes, covering a complete range from 16 to 42 inches. All 19 tyres are available for the aftermarket and various tractor brands are offering them factory fitted. The Traxion 65 series is Vredestein’s follow-up to the popular Traxion+. It was redesigned to incorporate the latest technologies developed for the Vredestein Traxion Optimall VF. Proven features, including the curved lugs and the large contact area in the middle of the tread, have been retained, with comfort and traction characteristics improved.

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Related news:

  1. Vredestein making headway in competitive agri segment
  2. DLG certification for Vredestein Traxion+ and TraxionXXL
  3. Vredestein to show ‘longer life’ small and large tractor tyres at SIMA
  4. Vredestein agricultural tyres available on new John Deere tractors
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Vredestein adverts to appear pitch-side at Manchester United

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Apollo Tyres; Vredestein

Continuing its long association with Manchester United, Apollo Tyres recently extended ‘Official Global Tyre Partner’ status with a parallel association with the company’s Vredestein tyre brand. The move is part of a wider growth strategy for the Vredestein brand across the Europe and North American markets.

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Related news:

  1. Apollo sites first Indian ‘Go The Distance’ pitch in Mumbai
  2. Apollo Tyres expands Man Utd sponsorship into global agreement
  3. Apollo a Man U regional partner
  4. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
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New kid on the block: Vredestein launches full North American range

Dutch tyre brand Vredestein, part of the Apollo Tyres family since 2009, is a name well-known amongst European motorists. This isn’t the case in the USA and Canada, where Vredestein’s only enjoyed a niche following in past years. Apollo Tyres now intends to change this – in September it launched a “comprehensive brand offensive” there backed by a full range of new tyre lines explicitly designed for and developed in North America.

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Related news:

  1. Apollo Tyres opens €475 million greenfield Hungarian plant
  2. US wholesaler expands in Canada
  3. Apollo appoints J. Walter Thompson as global creative agency
  4. Reports: Apollo planning to re-enter US market
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New all-season range from Vredestein

Vredestein

There is no doubt that the all-season tyre segment is one of the fastest-growing in the European market, and it is not difficult to see why; while some countries routinely experience extreme weather conditions in the winter months, much of the continent does not suffer to the same extent. As such, many countries – such as the UK, for example – have never developed a strong winter tyre market.

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Related news:

  1. Goodyear wins Auto Express all-season tyre test
  2. Maloya returns – but only in Germany for now
  3. Nokian wins Auto Express all-season tyre test; dry performance remains ‘concern’ for segment
  4. Apollo Vredestein wins emergency services tyre supply contracts
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Strong focus on agriculture during Covid-19 lockdown – Apollo Vredestein

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Apollo Vredestein

Apollo Vredestein tells Tyres & Accessories that it has focused strongly on the agricultural sector of the market during the Covid-19 lockdown. Although some of the wider company’s employees were “placed on furlough leave,” its agricultural team was kept functional with some home working facilities provided by the company. Just prior to UK entering lock down, Apollo Vredestein’s UK team, anticipating what had already happened in other European countries, doubled UK stock levels of agricultural products, as reported by Tyres & Accessories. This was also supported by transfer of resources in manufacturing and administration to allow continued agricultural tyre production in the factories.

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Related news:

  1. Vredestein making headway in competitive agri segment
  2. Apollo Vredestein ‘scaling back’ European production
  3. Vredestein boosts UK agricultural tyre stock holding
  4. ‘Planning, communication’ help Trelleborg implement plans during pandemic
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Vredestein launches Wintrac winter tyre

Vredestein has launched an upgraded winter car tyre, rebranding its Snowtrac range for the cold weather segment. The new tyre, the Vredestein Wintrac, was scheduled to be launched at The Tire Cologne. Due to that event’s cancellation, the new tyre is also entering the market as the brand’s first ever virtual launch. Vredestein says the tyre is “more suitable for current European winters.” Accordingly its engineers have improved the winter range’s performance in all types of wet conditions. It also continues to drive well on snow, it adds.

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Related news:

  1. Vredestein Aims for Icy Markets with New Arctrac
  2. Vredestein Quatrac 5 launch designed to make a marque
  3. Cold weather performance: Vredestein releases Wintrac Pro
  4. Conserving costs, maximising business: Apollo Tyres’ response to the coronavirus pandemic
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Vredestein Enschede: Company and employees fail to reach agreement

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Lay-off talks between Vredestein and employees at its Enschede factory in The Netherlands have not resulted in an agreement. The talks were prompted by the management’s announcement in early March that the firm is moving much of its production to Hungary. Since this will result in laying off around 750 of the 1,200 employees, a works council was developed in order to formulate an alternative proposal. However, according to various local news reports, the proposal was not received positively by the company management.

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Related news:

  1. Headcount reduction at Apollo Vredestein’s Enschede plant closer to 900
  2. Apollo Vredestein to increase prices
  3. 750 jobs to go at Apollo Vredestein’s Netherlands plant
  4. Apollo Vredestein ‘scaling back’ European production
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Vredestein boosts UK agricultural tyre stock holding

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Apollo Vredestein says it has increased its stock holding of Vredestein agricultural tyres in the UK in order to meet strong demand. The company’s sales functions remain in operation and its distribution channel, ATL, continues to deliver the agricultural tyres which are considered an essential element for the country’s food chain supply.

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Related news:

  1. Apollo Vredestein ‘scaling back’ European production
  2. Strong focus on agriculture during Covid-19 lockdown – Apollo Vredestein
  3. DLG certification for Vredestein Traxion+ and TraxionXXL
  4. Be quiet: Vredestein Traxion 65 promises lower in-cabin noise
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Apollo Vredestein ‘scaling back’ European production

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Apollo Vredestein is scaling back production at its European plants in Hungary and the Netherlands in addition to “taking measures to protect our workforce in line with government health advisory and measures” against coronavirus/Covid-19.

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Related news:

  1. Apollo Tyres: Netherlands car tyre production down, but not out
  2. Apollo Tyres opens €475 million greenfield Hungarian plant
  3. Apollo Vredestein plant restructuring: Dutch politicians seek answers from European Commission
  4. Bridgestone temporarily closes, slows tyre production at European factories
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Headcount reduction at Apollo Vredestein’s Enschede plant closer to 900

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According to the Federation of Dutch Trade Unions (FNV), Apollo Vredestein will stop employing temp workers hired through agencies at its Enschede plant from April 2020. This means that almost 150 temporary jobs will disappear in addition to the approximately 750 permanent jobs that the tyre maker plans to shed.

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Related news:

  1. Apollo Vredestein plant restructuring: Dutch politicians seek answers from European Commission
  2. Apollo Tyres: Netherlands car tyre production down, but not out
  3. Apollo Vredestein ‘scaling back’ European production
  4. Vredestein Enschede: Company and employees fail to reach agreement
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Auto Zeitung tyre test: Win for Continental, price-performance recommendation for Maxxis

Auto Zeitung’s 2020 summer tyre test is one of the largest it has ever published. The German motoring magazine has looked at 20 brands of size 225/50 R17 94/98 W/Y tyres in an evaluation that covers premium to budget. The cheapest of the tyres on test can be had for around 230 euros (£200) a set; the most expensive cost more than twice as much. As you’d expect, the winners’ podium was dominated by premium products priced well above the average. The fourth-placed tyre is a different story.

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Related news:

  1. 19 finalists chosen for 2015 AutoBild winter tyre test
  2. Top tyre manufacturers deny involvement in tyre test manipulation
  3. Michelin the number one consumer researched tyre brand: Tyre Reviews
  4. Conti seals hat-trick in Auto Express winter tyre test reflecting British climate
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