Vredestein has introduced the Wintrac V XL, a V-rated winter tyre that has the same load capacity as W, Y and Z-rated summer tyres. With few, if any, winter tyres available at these higher speed ratings, drivers have previously had to fit V-rated winter tyres with lower load-carrying capabilities. The Wintrac V XL will be available for this year’s winter tyre season.
The worldwide market for tractors has seen many mergers over recent years but, with four big groups, this now seems to be coming to an end. Consolidation among tractor producers was regarded by their suppliers as a negative move, because the tyre manufacturers knew very well that the pressure on oe prices would intensify. In the European original equipment market for tractors, the three market leaders Michelin (including Kléber), Pirelli and Goodyear have a combined market share of 85 percent. This dominance was threatened in 1994, because the big tyre companies all trusted the (completely wrong)forecasts of their oe customers. Instead of the market contracting, the tractor producers found they could increase their sales. This was the hour of smaller tyre market competitors in the field, such as Continental or Firestone, “oe exotics” like Taurus or Galaxy – and even the hour of some specialist wholesalers: when before had vehicle producers been forced to go to dealers asking for tyres? However, the attack of the smaller tyre competitors was stopped, as the better service of the larger companies asserted itself, and the customer also helped things to return to the status quo. Unlike with car tyres, many buyers order their new tractor fitted with a certain brand of tyre. Because few farmers ask for Titan, Vredestein or Stomil, Pirelli, Goodyear and Michelin/Kléber regained their shares and the market returned to normal, once they had built up enough capacity to satisfy the oe business. Within recent years, market settlement also occurred because the number of independent tyre producers (but not the brands) has dwindled. Specialist producer Taurus (Hungary) and Stomil (Poland) became part of the Michelin group; Barum is a Continental brand. Others were looking for alliances and so the Romanian brand Danubiana (Tofan Grup) was on the wish list of Goodyear, because the US tyre concern found out that it lacked a brand at the economy level. (Later Goodyear managers considered Sava could fit the bill.) The US brand Titan has had a lot of problems in its North American home market and had to sell some niche segments. Israel’s Alliance closed one of two factories, Vredestein suffers under the high prices for raw-materials, Finland’s Nokian even gave the order to Michelin’s Poland plant (Stomil) to produce agricultural tyres because it did not seem sensible to produce this kind of tyre in the Finnish factory. Consolidation in the segment of agricultural tyres has not yet come to an end.
With its Tyre Information Center, Vredestein is offering a special service for tyre specialists. Under the e-mail address info@vredestein.com, the service provides speedy and competent answers to technical questions regarding tyres.
Vredestein’s profits for the year 2000 have fallen to only 200,000 Euro (compared with 10.4 million in 1999). High raw material costs and the disappointing sale of winter tyres were cited as the main reasons.
Vredestein boss Rob Oudshoorn is interested in making the Vredestein brand – already well-known in Europe – a global brand. In Asia, T-Trac and Protrac tyres are produced by sister company Elangperdana Indonesia for use in the Asia region of Indonesia, Malaysia, Taiwan, Hong Kong, China etc. The Importer Tyreland is the business partner at the other end of the world in New Zealand. This has been learned from the latest company brochure News Flashes which is distributed to the trade. At the moment it is not easy to cover Vredestein stories due to the fact that there is obviously no press office in the Dutch company.
The Dutch group achieved a slight increase in turnover but reported a loss of 2.9 million Euro compared with a loss of 1.9 million Euro, in the 1st half of last year. As far as the tyre manufacturing in Enschede is concerned, figures remained more or less unchanged. Vredestein is depending very much on the winter-tyre-season in Germany as well as in Switzerland and Austria.
Agritechnica is the largest agricultural exhibition in Europe and the 2001 event was held in Hanover from 13th to 17th November. This year’s show area has increased by 4% to a total of 196,000 square metres and more than 1,300 exhibitors from 30 countries showed their goods and services. The exhibition showcases the latest advances in technology for modern agriculture, including tractors, other agricultural machinery, accessories and spare parts. Included in these are tyre manufacturers who offer agricultural tyres, with such famous names as Continental, Goodyear, Michelin, TWS and Vredestein, among others. Agritechnica usually proves a great draw for those involved in agriculture; this year with 247,000 visitors 9.5% more came through the doors than two years ago, 34,000 of these coming from 100 countries outside Germany, and similar levels were expected this time around. The November date for the show is well-timed, as this is the time of year when many farmers are planning their investments for the coming season.
The Supervisory Board of Vredestein NV has accepted the wish of J.J.M. Baudoin to leave the company on 1 June 2000. Rob Oudshoorn will be the sole Managing Director of the Dutch tyre maker.
After working for Vredestein for 30 years, Manfred Riemer – responsible for agricultural tyre sales for the past 15 years – has retired. His successor is Olaf Papke, who was already engaged in the agricultural tyre business at Trelleborg before joining Vredestein.
After good a result for 1999, Vredestein NV has reported losses for the first half year in spite of satisfying results in the tyre business sector. The main reason for the bad figures was given as the consequences of an acquisition by subsidiary company Hevea, a producer of boots.
The UK consumer motoring magazine Auto Express recently put ten tyre brands through a series of wet and dry braking and handling tests. Continental’s PremiumContact came out on top, followed by the Vredestein Sportrac and Goodyear’s Eagle Ventura.
In a reversal of a previous prognosis, Vredestein NV this year will be facing substantially lower profits and a weaker cash flow situation than in 1999. However, the board declared that losses are not expected.
Vredestein NV, parent company of Enschede-based Vredestein Banden, has announced increased turnover and profits for 1999. Sales rose to 256 m euros, compared to 252 m last year. Cash flow improved 1.2 m euros to 29.9 m euros and net profit for the year was 10.4 m euros.
With a limited production of only 2,000 units in the single size 205/55 R16, Vredestein is offering a ‘Millennium Edition’ of the Sportrac with a specially-produced sidewall. It is anticipated that the tyre will become a ‘collector’s item’.
The Dutch manufacturer has announced the introduction of a new Z and W-rated tyre later this year, aimed at sportscars and luxury cars.
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