Auto Express’ decision to make its recent tyre tests their “biggest ever” goes some way towards demonstrating the increasing interest surrounding these reports. And with so many brands on the market all claiming to be the best at something, who can blame consumers for wanting a second opinion?

However, Auto Express is not alone when it comes to testing. Other well-known magazines including Which? Autocar and Evo also publish tyre test results. But in terms of coverage and frequency Auto Express’ tyre tests currently lead the way in the UK. And when you consider that that this particular publication is Britain’s biggest selling motoring weekly, it is clear that winning or being recommended by such a report can have very positive repercussions on the tyre business.
Relatively unknown brands particularly have a lot to gain. By winning or being recommended in tests, these companies stand to gain a leg up in the estimation the country’s motoring millions, without investing in publicity or marketing campaigns. The theory is that product quality will speak for itself.