‘Europe’s first’ all-season EV tyre demonstrates Apollo Vredestein’s approach to growing market
Apollo Tyres’ 2022 launch of the Vredestein Quatrac Pro EV represented a first for the manufacturer as it brought to market Europe’s first dedicated all-season electric vehicle tyre. It has since added additional sizes to boost EV segment coverage. The tyre features a range of advanced design features and high-quality materials, delivering impressive levels of grip and traction in all conditions, while also promoting range via low rolling resistance and lighter construction. It is also designed for a quiet and comfortable ride. Apollo leveraged Vredestein’s experience in supplying all-season tyres dating back to the early 1990s, with the Quatrac Pro EV spearheading its move into specialised products for the emerging EV tyre segment, while also diversifying further its portfolio for the fast-growing European all-season tyre segment. “We are proud to pioneer this segment and will continue to lead the market with innovative products that cater for the next generation of vehicles,” Benoit Rivallant, president and CEO at Apollo Tyres Europe, told Tyres & Accessories.