Apollo to Launch Full Range into Europe in 6-12 Months
Despite the fact that the Apollo/Vredestein takeover contracts were signed just a month before Tyres & Accessories visited Enschede, the integration process is said to be already well underway. What’s new is the announcement that in less than a year a full range of Apollo tyres will be launched into the European market. The newly merged Apollo Vredestein will be responsible for sales and marketing of all group brands in Europe. Of course when it comes to making major changes to the Apollo brand strategy this will have to be done in consultation with Delhi, but to all intents and purposes Vredestein will be masters of their own and Apollo's destiny within the bounds of the continent of Europe and the USA. In return Apollo will take the lead when it comes to selling Vredestein-branded tyres into the new Asian market territory the recent combination of the two companies brings.