In the five years Tyres & Accessories/Tyrepress.com has been publishing a dedicated e-Commerce feature, one of the most common themes has been the real need for an integrated approach to selling tyres online. Now this need is being answered with the introduction of the EDIWheel eBusiness standard into the UK, linking and automating the whole approach from stock availability through to invoicing.

The online tyre market is estimated to occupy a 4 per cent market share across Europe, however, the true potential for eBusiness in the UK tyre industry is yet to be fully realised for two main reasons. Firstly the amount of ordering websites that are not integrated with the dealer’s order processing systems or processes. And secondly, the absence of an agreed industry wide eBusiness standard for core business processes such as ordering and invoicing.

According to the group of collaborating tyre manufacturers involved, these issues are being addressed by key members of the tyre industry with EDIWheel (Electronic Data Interchange Wheel – wheel representing the distribution cycle and not a physical wheel) eBusiness standard which enables the automation of stock availability checking, ordering, order confirmation, dispatch advice and invoicing. Specifically, a forum hosted by TIF about EDIWheel for tyre manufacturers, software developers, dealers and wholesalers has been scheduled for mid-November.