ATS Euromaster Launches 2010 Winter Tyre Offer
Following the onset of the harshest winter driving conditions in years during the 2009-2010 season, there has been much speculation – and some evidence – over the likelihood of growth in the UK market for specialist tyres in 2010. For example, Finnish manufacturer Nokian has recently reported “strongest growth” in winter tyres (see ‘Nokian Preparing for Growith in 2010’). ATS Euromaster is positioning itself for a run on winter rubber having launched a dedicated cold weather tyre offering for car and light commercial fleets up to 7.5 tonnes, in which it will label and store off-season tyres for customers. The company says it will build on “a wealth of expertise within the Euromaster Group”, which already supplies, fits and stores cold weather tyres for fleets across northern Europe. ATS-E says it supplies 300,000 cold weather tyres to Holland every year – a significant number, especially considering this is in a country with a similar climate to the UK.