Along with cheese, clogs and windmills, many people closely associate tulips with the Netherlands. Apollo Tyres has thus commissioned an all-new variant of Tulipa to mark the 15th anniversary of its acquisition of Vredestein as well as the recent 115th anniversary of the Dutch brand’s founding. This new variant is named after the Kanwar family, which founded and owns Apollo Tyres.
Apollo Tyres has officially launched its new Vredestein Ultrac Pro ultra-ultra-high-performance (UUHP) tyre. Available in 18- to 24-inch rim diameters, the tyre caters to a wide range of high-performance vehicles. As evidence of the Ultrac Pro’s performance credentials the tyre maker points to independent testing conducted by Applus+ IDIADA, and aesthetics come courtesy of Apollo Tyres’ collaboration with Italdesign, a partnership that celebrates its 25th anniversary this year.
When Apollo Tyres’ Vredestein Ultrac Pro UUHP summer tyre launches next month it will offers a “groundbreaking lightweight design that maximises performance and comfort while dramatically reducing weight and environmental impact”, according to the company.
The BMW Group has selected Vredestein Ultrac summer tyres as original equipment for its BMW X2 and 5 Series models. It is also extending an existing supply agreement for the BMW X1 to encompass an additional Ultrac size option.
Vredestein will launch a new ultra-ultra-high performance summer tyre, the Ultrac Pro, this spring. Featuring innovations in the structure and tread compound, Vredestein has engineered the tyre for “superior handling and class-leading comfort.” It will be presented for a wide range of performance vehicles and supercars with 18-24 inch wheels.
Vredestein has become the Official Main Sponsor of the FIS Alpine World Ski Championships 2025, which will be held in Saalbach, Austria from 4 to 16 February next year. Building on a successful partnership with the flagship event in 2023 in Courchevel and Méribel, France, the new sponsorship deal will enhance brand recognition and drive further awareness of award-winning Vredestein winter and all-season tyres.
Apollo Tyres has added 11 new options to its award-winning Vredestein Wintrac Pro range. According to the company, the Wintrac Pro is suitable for a variety of vehicles, including the Peugeot 3008, Volkswagen ID5 and ID Buzz, and Tesla Model Y. The Wintrac Pro portfolio now encompasses 120 different dimension options, for rims from 17 to 22 inches.
The upper end of the agricultural tyre market is keenly contested, pressure from below is strong, and manufacturers must walk a tightrope between covering the cost of R&D investments and finding competitive price points. The Vredestein strategy is to split production between two locations, a practice that enables the brand to offer high end solutions while also catering to farmers and contractors who prioritise affordability.
Just over half of UK motorists check their tyre pressures at least once per month, according to research commissioned by Apollo Tyres. Of the 1,000 motorists polled, 15 per cent say they check their tyre pressures weekly, 11 per cent say once a fortnight, and 29 per cent once per month.
Apollo Tyres is celebrating the achievement of its latest Vredestien Quatrac all-season tyre, after the product secured second place in the 2023 Auto Express All Season Tyre Test. Developed for mid-sized family cars and SUVs, the Quatrac was given a ’Recommended’ rating alongside the winning Goodyear Vector 4Seasons Gen-3, having proved its all-round performance in all conditions – it was top in braking on snow and in the wet, while it only dropped one place in the dry braking test, emphasising its safety credentials. Overall, it was just 0.1 per cent behind the winner. The Quatrac could also be called a value champion, acquired for a price around 20 per cent cheaper than the winning tyre.
Independent German test institute DLG has approved the soil preservation and fuel saving characteristics of Apollo Tyres’ new Vredestein VF Flotation Optimall tyre in size VF 750/60R30.5. During the field tests, the Vredestein VF Flotation Optimall achieved a ground pressure that was 25 per cent lower than the other VF competitor tyres tested. It also featured the largest contact surface in its class. Compared to the budget VF tyres in the test, the Vredestein tyre achieved no less than 50 per cent less soil pressure.
Apollo Tyres will launch Vredestein’s new Ultrac Pro ultra-high performance summer car tyre in spring 2024. The manufacturer said the tyre will target both “advanced handling capabilities and superior driving comfort” at what it calls an “accessible price”. The development tyre is currently in its final phase of real-world testing. The manufacturer will bring the tyre to market in a wide range of 18-24” sizes, compatible with a broad spectrum of sportscars, supercars and high-performance saloons, hatchbacks and SUVs. The Ultrac Pro is Vredestein’s first all-new UHP summer tyre since the Ultrac Vorti in 2012.
Agricultural machinery manufacturer AGCO has chosen the Vredestein VF Traxion Optimall as original equipment for its new range of Fendt 700 Gen7 tractors. Effective immediately, tractor buyers can order the Fendt Vario 720, 722, 724, 726 and 728 with the Traxion Optimall in the rear wheel size VF 710/70 R 42 and front wheel size VF 600/70 R 30. Additional sizes will be offered in the near future, fulfilling growing customer demand for Vredestein Traxion tyres on Fendt tractors.
Apollo Tyres Ltd has inaugurated its second Vredestein-branded retail outlet in India at Arihant Tyres, outside DB City Mall in Bhopal, central India, which is also a hub for other premium tyre brands. The outlet was inaugurated by Rajesh Dahiya, vice president, Sales and Service, Apollo Tyres Ltd along with Ashok Jain Pitalia, Proprietor, Arihant Tyres, in the presence of car and bike enthusiasts from the region.
According to a survey commissioned by Apollo Tyres, almost two-thirds of electric vehicle (EV) owners in the UK would prefer to purchase replacement tyres that have been developed specifically for use on this type of vehicle. A poll of 1,000 motorists showed that 64 per cent of EV drivers said they would favour EV-specific replacement tyres, compared to just one per cent who say they would be unlikely to choose these.
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