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Dunlop, Vredestein films honoured at AutoVision Awards

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Dunlop walked away with a gold OttoCar at yesterday’s AutoVision Awards ceremony in Frankfurt, and Vredestein landed a silver accolade. The biennial awards ceremony took place during the IAA show and saw Goodyear Dunlop Tires honoured for its ‘One Second’ commercial. One Second also won a black award for best direction and best editing. A silver OttoCar award came Apollo Vredestein’s way in recognition of its Vredestein Snowtrac and Quattrac 5 product launch films.

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  1. NTDA announces TAFF Awards 2013 shortlist
  2. Dunlop receives KTM Supplier Quality Excellence Award
  3. Dunlop Revives Buzz Cuts at SEMA
  4. Apollo appoints J. Walter Thompson as global creative agency
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19 finalists chosen for 2015 AutoBild winter tyre test

In its annual winter tyre performance survey, German motoring publication AutoBild narrows a wide field of 49 winter tyres and two all-season tyres with wet and snow braking measurements before conducting a full test of a range of characteristics. 19 tyres made it through to the 2015/16 season test, conducted using the tyre size 185/60 R15.

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  1. 3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test
  2. Michelin the number one consumer researched tyre brand: Tyre Reviews
  3. Ten performance tyres tested
  4. Bridgestone’s Blizzak LM005 wins Auto Express winter tyre test
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Bert Stellinga takes on Pon Tyre Group role

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On 1 September 2015 former Continental Banden Groep managing director, Bert Stellinga, took on a direct role in Pon Tyre Group as director of marketing intelligence and pricing. Jannes Bouman takes over as MD of Conti Banden on an interim basis. Pon Tyre Group owns businesses including Continental Banden Groep, Euro-Tyre and Reifen Gundlach.

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  1. Bert Stellinga leaves Pon Tyre Group
  2. Bert Stellinga Leaves Vredestein
  3. Former Vredestein UK MD Stellinga Now with Conti
  4. Continental takes over Netherlands tyre distribution from Pon
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Nokian wins Auto Express all-season tyre test; dry performance remains ‘concern’ for segment

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Auto Express has named the Nokian Weatherproof as its number one all-season car tyre in its survey of the segment. Testing a modest six tyres at Nokian’s test centre in Ivalo, Finland for winter conditions and at Contidrom, Germany for summer conditions, the test was a first for the magazine, highlighting the growth trend Tyrepress.com has noted in the UK market for such products. The Nokian Weatherproof was declared the test winner, and an Auto Express ‘Best Buy’, perhaps unsurprisingly sweeping away the competition in the winter tests (the winter rubber specialist uses Test World to test its tyres). The test’s most notable omission is Michelin’s self-professed “game-changer”, the 2015 launched CrossClimate. The French manufacturer has responded hawkishly to references to the new product as an all-season tyre despite its year-round applicability, though tyre test coordinator Kim Adams noted that its March 2015 launch was “just too late” for the tyre to be included.

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Related news:

  1. Goodyear wins Auto Express all-season tyre test
  2. Maxxis all-season tyre rated fourth in Auto Express test
  3. 19 finalists chosen for 2015 AutoBild winter tyre test
  4. Conti seals hat-trick in Auto Express winter tyre test reflecting British climate
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Vredestein collaborates with DJ Hardwell Carmen Jordá

Vredestein has announced a collaboration between the tyre brand and DJ Hardwell, twice voted the world’s #1 DJ, together with Carmen Jordá, Spanish racing development driver. The unique track the partnership creates will be inspired by Carmen Jordá’s driving experience and will be based on technical tyre data offered by Vredestein tyres.

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  1. Bridgestone highlights congruence between winter sports, product with ski sponsorship
  2. Gold for Vredestein #ROCKTHEROAD video
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  4. Snap-on sponsors vocational training event
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Test victory a ‘testimony’ to Vredestein tyre development

Apollo Tyres says the Vredestein Quatrac 5’s victory in the all-season tyre test published by Auto Bild Allrad this month shows the level of research and testing it puts into the development of its products. In its test of six size 215/65 R15 SUV tyres, the German motoring magazine described the Vredestein Quatrac 5 as “outstanding in the snow” while demonstrating “respectable grip on dry and wet roads” and “very low rolling resistance”. With a score of 2618 N (Newton) traction on snow, the Vredestein all-season product was judged to be “virtually on par with genuine winter tyres.”

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  1. Vredestein points to strong summer tyre test showing
  2. Apollo comments on Alnac 4G All Season Auto Bild tyre test result
  3. 19 finalists chosen for 2015 AutoBild winter tyre test
  4. Auto Bild Allrad: ‘top-class’ performance from Apollo in winter tyre test
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Award for ‘Air Master by Vredestein’ spoiler

Apollo Tyres has received recognition for its ‘Air Master by Vredestein’ spoiler. The invention was given a DKG Product Award in the ‘Technical Rubber Products and Tyres’ category at this year’s International Rubber Conference in Nuremberg, Germany.

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  4. Vredestein exhibiting at LAMMA 2020
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Apollo appoints J. Walter Thompson as global creative agency

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Apollo Tyres has appointed J. Walter Thompson Company as its global creative agency. According to Apollo, the agency won after a multi-agency pitch. J. Walter Thompson Company replaces Apollo Tyres’ earlier agency, The Brooklyn Brothers.

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  1. Apollo’s acquisition of reifen.com a ‘sound strategic extension of the value chain’
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  4. New kid on the block: Vredestein launches full North American range
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Two tyres added to Vredestein Quatrac 5 range

The all-season tyre segment is growing in the UK and Europe, and Apollo Vredestein is catering to this trend through the addition of a Y speed rated fitment and a SUV version to its Vredestein Quatrac 5 range. The Quatrac 5 line-up now includes five dimensions for 13 to 19-inch rim diameters, with speed ratings T to Y covered.

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Vredestein points to strong summer tyre test showing

Vredestein representatives are highlighting the results the brand’s summer tyres have achieved in recent independent tyre tests. The Vredestein Sportrac 5 and Vredestein Ultrac Vorti were rated highly in various independent European tyre tests across dry handling, sound level and fuel consumption tests.

German car magazine Auto Bild, the German and Austrian automobile clubs ADAC and ÖAMTC, and the consumer organisation Stiftung Warentest subjected the all-round model Vredestein Sportrac 5 and the Ultra High Performance tyre Vredestein Ultrac Vorti to their multipurpose testing programmes.

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  1. ‘Green’ Vredestein Quatrac Lite launched
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Vredestein marks five years of Carlsson partnership

Vredestein marked the fifth anniversary of its cooperation German premium car styler Carlsson at the Geneva International Motor Show. To this end the tyre brand showed its special Vredestein Ultrac Vorti for the Carlsson C-Class. Carlsson, the styling specialist for Mercedes-Benz and Smart, has developed a special version of the latest C-Class (W 205). It […]

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  1. Vredestein Rolls Out 25-Series Winter Tyre in US
  2. Vredestein and Carlsson Announce Cooperation
  3. Michelin supplying tyres to Carlsson
  4. Carlsson and Vredestein develop 19-inch Mercedes C-Class tyre
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Carlsson and Vredestein develop 19-inch Mercedes C-Class tyre

Continuing its five-year collaboration, premier Mercedes tuner, Carlsson, Vredestein has released a new 19-inch high-performance tyre for the new Mercedes-Benz C-Class. The Carlsson Vredestein Ultrac Vorti is being pitched as a premium ultra-high performance tyre. Like numerous other Vredestein tyres, the new product’s asymmetric tread pattern was developed in cooperation with Giugiaro.

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  1. Vredestein and Carlsson extend cooperation
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Ex-Continental man to head Apollo Tyres’ European & American operations

Apollo Tyres Ltd. has appointed a new president for Europe and the Americas and CEO of Apollo Vredestein B.V. The role has been taken on by Mathias Heimann, who is based in the company’s European headquarters in Enschede, the Netherlands. Heimann began in his new position in early October and succeeds Luis Ceneviz, who has left the company and, according to informed sources, returned to his home country, Brazil.

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  1. Apollo’s acquisition of reifen.com a ‘sound strategic extension of the value chain’
  2. Former Vredestein UK MD Stellinga Now with Conti
  3. Lopez leaves Apollo Vredestein
  4. Martien de Louw New Board Member for Passenger Tires Continental
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Michelin supplying tyres to Carlsson

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Under an agreement recently signed between Michelin and Carlsson, three Michelin tyre lines are being delivered to the German tuning manufacturer as a works-fitted option for its “most powerful models”. The Pilot Sport 3, Pilot Super Sport and Pilot Sport Cup 2 ranges are supplied by the ‘Specialty Products’ department within the Michelin Motorsports division, a department set up to manage the tyre maker’s ultra high-performance car tyre business and to serve both small and large manufacturers and tuners. The Carlsson supply deal commenced on 1 July.

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Related news:

  1. 2016 Ford Focus RS fitted with Michelin tyres
  2. Leading marques considering Apollo as an OE supply partner
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  4. Michelin predicts significant slowdown in car and truck tyre demand
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Vredestein Quatrac 5 launch designed to make a marque

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On 23 June Apollo Vredestein introduced a new generation of all-season tyres – the Vredestein Quatrac 5. In parallel the company also launched the new Snowtrac 5 winter tyre. However, as much as the launch was about these products and the technology associated with them, there was also a heavy emphasis on further communicating the upwardly mobile so-called “brand emotion” the company has work hard to associated with its name during the last two decades. The launch could also be read as suggesting a broadening in the company’s pioneering approach to the development of the winter tyre market in the UK to include a greater role for all-season tyres.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Nokian wins Auto Express all-season tyre test; dry performance remains ‘concern’ for segment
  2. Pirelli launches first all-season tyre with ‘seal inside’
  3. Long-term trend shows winter tyres receding, all-season rising in UK
  4. Two-thirds of UK consumers against winter tyres
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