Apollo Tyres Ltd has announced its acquisition of tyre wholesaler and online retailer Reifen.com GmbH. The German company changed hands for €45.6 million and, according to Neeraj Kanwar, vice-chairman and managing director of Apollo Tyres, the purchase of Reifen.com represents a “strategic fit in further growing our European business.
Dunlop walked away with a gold OttoCar at yesterday’s AutoVision Awards ceremony in Frankfurt, and Vredestein landed a silver accolade. The biennial awards ceremony took place during the IAA show and saw Goodyear Dunlop Tires honoured for its ‘One Second’ commercial. One Second also won a black award for best direction and best editing. A silver OttoCar award came Apollo Vredestein’s way in recognition of its Vredestein Snowtrac and Quattrac 5 product launch films.
In its annual winter tyre performance survey, German motoring publication AutoBild narrows a wide field of 49 winter tyres and two all-season tyres with wet and snow braking measurements before conducting a full test of a range of characteristics. 19 tyres made it through to the 2015/16 season test, conducted using the tyre size 185/60 R15.
On 1 September 2015 former Continental Banden Groep managing director, Bert Stellinga, took on a direct role in Pon Tyre Group as director of marketing intelligence and pricing. Jannes Bouman takes over as MD of Conti Banden on an interim basis. Pon Tyre Group owns businesses including Continental Banden Groep, Euro-Tyre and Reifen Gundlach.
Auto Express has named the Nokian Weatherproof as its number one all-season car tyre in its survey of the segment. Testing a modest six tyres at Nokian’s test centre in Ivalo, Finland for winter conditions and at Contidrom, Germany for summer conditions, the test was a first for the magazine, highlighting the growth trend Tyrepress.com has noted in the UK market for such products. The Nokian Weatherproof was declared the test winner, and an Auto Express ‘Best Buy’, perhaps unsurprisingly sweeping away the competition in the winter tests (the winter rubber specialist uses Test World to test its tyres). The test’s most notable omission is Michelin’s self-professed “game-changer”, the 2015 launched CrossClimate. The French manufacturer has responded hawkishly to references to the new product as an all-season tyre despite its year-round applicability, though tyre test coordinator Kim Adams noted that its March 2015 launch was “just too late” for the tyre to be included.
Vredestein has announced a collaboration between the tyre brand and DJ Hardwell, twice voted the world’s #1 DJ, together with Carmen Jordá, Spanish racing development driver. The unique track the partnership creates will be inspired by Carmen Jordá’s driving experience and will be based on technical tyre data offered by Vredestein tyres.
Apollo Tyres says the Vredestein Quatrac 5’s victory in the all-season tyre test published by Auto Bild Allrad this month shows the level of research and testing it puts into the development of its products. In its test of six size 215/65 R15 SUV tyres, the German motoring magazine described the Vredestein Quatrac 5 as “outstanding in the snow” while demonstrating “respectable grip on dry and wet roads” and “very low rolling resistance”. With a score of 2618 N (Newton) traction on snow, the Vredestein all-season product was judged to be “virtually on par with genuine winter tyres.”
Apollo Tyres has received recognition for its ‘Air Master by Vredestein’ spoiler. The invention was given a DKG Product Award in the ‘Technical Rubber Products and Tyres’ category at this year’s International Rubber Conference in Nuremberg, Germany.
Apollo Tyres has appointed J. Walter Thompson Company as its global creative agency. According to Apollo, the agency won after a multi-agency pitch. J. Walter Thompson Company replaces Apollo Tyres’ earlier agency, The Brooklyn Brothers.
The all-season tyre segment is growing in the UK and Europe, and Apollo Vredestein is catering to this trend through the addition of a Y speed rated fitment and a SUV version to its Vredestein Quatrac 5 range. The Quatrac 5 line-up now includes five dimensions for 13 to 19-inch rim diameters, with speed ratings T to Y covered.
Vredestein representatives are highlighting the results the brand’s summer tyres have achieved in recent independent tyre tests. The Vredestein Sportrac 5 and Vredestein Ultrac Vorti were rated highly in various independent European tyre tests across dry handling, sound level and fuel consumption tests.
German car magazine Auto Bild, the German and Austrian automobile clubs ADAC and ÖAMTC, and the consumer organisation Stiftung Warentest subjected the all-round model Vredestein Sportrac 5 and the Ultra High Performance tyre Vredestein Ultrac Vorti to their multipurpose testing programmes.
Vredestein marked the fifth anniversary of its cooperation German premium car styler Carlsson at the Geneva International Motor Show. To this end the tyre brand showed its special Vredestein Ultrac Vorti for the Carlsson C-Class. Carlsson, the styling specialist for Mercedes-Benz and Smart, has developed a special version of the latest C-Class (W 205). It […]
Continuing its five-year collaboration, premier Mercedes tuner, Carlsson, Vredestein has released a new 19-inch high-performance tyre for the new Mercedes-Benz C-Class. The Carlsson Vredestein Ultrac Vorti is being pitched as a premium ultra-high performance tyre. Like numerous other Vredestein tyres, the new product’s asymmetric tread pattern was developed in cooperation with Giugiaro.
Apollo Tyres Ltd. has appointed a new president for Europe and the Americas and CEO of Apollo Vredestein B.V. The role has been taken on by Mathias Heimann, who is based in the company’s European headquarters in Enschede, the Netherlands. Heimann began in his new position in early October and succeeds Luis Ceneviz, who has left the company and, according to informed sources, returned to his home country, Brazil.
Under an agreement recently signed between Michelin and Carlsson, three Michelin tyre lines are being delivered to the German tuning manufacturer as a works-fitted option for its “most powerful models”. The Pilot Sport 3, Pilot Super Sport and Pilot Sport Cup 2 ranges are supplied by the ‘Specialty Products’ department within the Michelin Motorsports division, a department set up to manage the tyre maker’s ultra high-performance car tyre business and to serve both small and large manufacturers and tuners. The Carlsson supply deal commenced on 1 July.
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