Not if, when: Vredestein still set to enter the European motorcycle tyre segment
After entering India’s motorcycle tyre business a good two years earlier, at the end of 2018 Apollo Tyres announced plans to introduce motorcycle tyres in European markets. It even presented the first local products – Centauro ST, Centauro Road and (for Scooters) Staccata early in 2020, along with the promise of a two-wheel TPMS system. But after that, everything went quiet until Apollo Tyres confirmed suspending its European rollout due to “high demand for motorcycle tyres in the Indian market” and “limited production capacities.” Yves Pouliquen, head of sales and marketing at Apollo Tyres Europe, recently provided an update on the company’s two-wheeler plans.