In a move intended to further strengthen its product offering at home, Apollo Tyres Ltd. has launched its 2009-aquired Vredestein marque in India. Products sold in India bearing this long-established European brand name will be manufactured locally, and Apollo Tyres is initially offering a line-up of car and SUV tyres that will “cater to the premium and luxury segment” as well as motorcycle tyres for the “growing superbiking segment in India.”
The long-awaited Vredestein motorcycle tyres for European riders are now here. Visitors to the EICMA show in Italy this week are amongst the first to see the new range, which includes the Centauro ST and Centauro Road. A Vredestein tyre for the scooter segment, the Staccata, is now also available throughout Europe. Details regarding UK distribution for the Vredestein motorcycle tyre range will be announced shortly.
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