Hankook Tire Unveils Times Square Billboard
Hankook Tire, reportedly the world's fastest growing tire company, has unveiled a tyre-shaped building wrap that stretches across the New York Marriott Marquis hotel in the world-famous Times Square.
"This is another example of our commitment to raise the premium profile of Hankook Tire brand in North America," said Soo Il Lee, president of Hankook Tire America Corp. "As the quality and performance of Hankook tyres continues to be the foundation of our sales success, we must intensify our effort to attract even more new consumers to consider Hankook Tire brand. We see this as a unique opportunity to do just that. This billboard will generate millions of brand impressions in a short period of time and associates Hankook Tire with some of the most popular consumer brands in the world."