Often when we see the words ‘VMI’ and ‘China’ used in the same sentence, the context is a court ruling or copyright infringement. But although such issues are significant, they tell by no means the entire story of VMI in China. The company is now looking back at its 25 years in this market, a period it describes as one of “extraordinary change in the Chinese tyre industry” – change that “VMI has been at the heart of it.”