Nexen Tire lays claim to being the first Korean tyre maker to utilise virtual reality (VR) in the product development process. To strengthen its digital design process capabilities, the tyre maker has developed a VR design simulation system at the Nexen Central Research Institute in Seoul. It says this VR design review system allows users to “appreciate the scale of real tyres in a virtual space.”
Trelleborg Wheel Systems has opened a new showroom that won’t be troubled by lockdowns or other unexpected disruptions. The new Trelleborg virtual showroom enables visitors to “enter the world of Trelleborg tyres to explore its products and smart solutions up close, at any time and in any place.”
Lockdown has spurred many companies on to greater creativity in how they market and sell their products, and ZC Rubber is no exception. The tyre maker has launched virtual showrooms for its Westlake, Goodride and Arisun brands, giving visitors a 360-degree experience and access to more than 50 tyre products.
Trelleborg will display its new virtual reality app at EIMA International 2016 in Bologna between 9 and 13 November on stand A1, Hall 14. The company says the app gives users to see Trelleborg’s best-in-class agricultural tyres in action. Visitors can also experience the challenges of modern agriculture on-stand with the new Farming Simulator 17 video game, of which Trelleborg is the official partner for agricultural tyres.
A new app from Falken will offer customers and fans the opportunity to experience its motorsport activity from a new angle. A virtual reality video shot using a 360-degree camera inside the Falken Motorsport Porsche GT3 R (Type 991) will allow viewers using head-mounted displays (HMD) to sit in as co-driver on a virtual spin around the Nürburgring as well as a pit-stop and tyre change. The app also provides useful information, including a Falken dealer search and a brand video.
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