Bridgestone has launched its new Blizzack LM001 winter tyre for small to mid-sized cars in an event at its Swedish Proving Ground in Vidsel, less than 100km from the Arctic Circle. Following on from the introduction of its Blizzack LM-32 winter tyre for higher performance cars in August 2013, the tyre is designed to improve snow and wet performance, as well as in longevity.