Michelin Releases First Green Guide Japan
With its manga, animated films, video games and sushi, Japan is, after the US, the world’s second largest exporter of cultural goods and is increasingly present in day-to-day life, especially in youth culture. Since the launch in 2003 of the “Visit Japan Campaign,” which set a target of 10 million visitors to the country in 2010, Japan has seen a rise in tourism. In 2008, Japan hosted 8,351,600 visitors.