video Archives - Page 21 of 24

New Yokohama Website Almost Ready

Make a note on your calendar – its only three more sleeps until Yokohama Rubber’s new global tyre business website goes live. While Tyres & Accessories hasn’t enjoyed the benefit of a sneak preview beyond the image shown here, the Japanese tyremaker discloses that the new site will give visitors an even wider range of company information than the previous incarnation. What’s more, Yokohama says the site content has been enhanced and the design ‘dramatically’ updated.

30th October 2009/by Tyrepress Editors

Firestone Complete Auto Care Holds Student Video Contest

News

(Tire Review) Firestone Complete Auto Care launched “Together For Life,” a student video competition aimed at addressing the issue of senior hunger in America. Ten finalists will be awarded a set of Bridgestone or Firestone tyres, and three winners will be awarded scholarships of $15,000, $10,000 and $7,500, respectively. "This contest is an opportunity to offer a unique point of view on this very serious issue," said Victoria Condell, director of public affairs for Bridgestone Retail Operations. "By engaging students, we hope to build awareness of senior hunger and inspire viewers to get involved to help solve this important problem."

23rd October 2009/by Tyrepress Editors

König Wheels Boasts Video Game ‘Fitments’

Motorsport, Premium

With a raft of new motorsport video game releases comes the opportunity for top brands to score some novel recognition points within the market. König Wheels distributor, Varga Trading Company, contacted tyrepress.com to let us know that its wheels are currently optional fitments to the high performance machines featured in recent title, ‘Need for Speed: Shift’. The brand also features as part of the Audi models’ in-game livery. The ability to modify vehicles has become more prevalent in recent games, prompted by the pretty incredible choices offered by virtual racing simulator series, ‘Forza Motorsport’ (Xbox 360) and ‘Gran Turismo’ (Playstation 3). With the latest editions of both of these series due over the next few months, auto manufacturers seem to be realising the impact appearances in video games can have in brand conscious markets.

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12th October 2009/by Tyrepress Editors

50,000 Tyres On Fire In County Londonderry

News, UK News

Up to 50,000 tyres reportedly caught fire at the Campsie Industrial Estate in Eglinton, County Londonderry, Northern Ireland at 22:00 on Sunday 5 October. News sources say more than 70 fire-fighters are attending at the scene and residents have been told to keep their windows closed. Local resident John Lamberton sent tyrepress.com the video and photo images alongside this story, having become aware of what he thought were fireworks late on Sunday night.

Meanwhile, Cambridgeshire fire-fighters report that another fire, which has been burning at Murfitt Industries, near Littleport since August is likely to burn out this week. This fire began on 21 August. Customers told Tyres & Accessories that despite the fire they haven’t noticed any interruption of service.

5th October 2009/by Tyrepress Editors

Ceat Considering 3-5% Price Increases

International News

Ceat managing director Paras K Chowdhary has stated the Indian manufacturer will have to increase tyre prices by up to five per cent in October if rubber prices, which climbed 10 to 15 per cent in the last quarter, remain high. In a video interview with CNBC-TV18, Chowdhary said “if Indian rubber prices don’t come […]

20th August 2009/by Tyrepress Editors

Motor Codes Posts YouTube Video

News

Motor Codes has published a YouTube video explaining that using a business which subscribes to the Motor Industry Code of Practice for Service and Repair offers enhanced consumer protection above the minimum levels required by law. The short file, “How to avoid cowboy garages…” offers a consumer-orientated explanation of what the code means to customers who take their cars in for service or repair to a subscribing workshop.

14th August 2009/by Tyrepress Editors

Kwik-Fit Gains Presidential Support in Viral Video

International News, News, UK News

DBB

Tyre change by Presidential decree… the man in America’s top job pauses from world affairs to discuss a topic of true importance. Of course, it’s just a bit of fun from Kwik-Fit, but the viral film of President Obama does deliver a message worth listening to. The viral video, titled “Obama calls for tyre change”, was produced by advertising agency DDB London.

29th July 2009/by Chris

Permatex Advertises Tire Shire in Video Games

Product News

Permatex Inc., a key player in automotive chemical technology maintenance and repair, has launched an in-game publicity campaign for its “No Touch Seriously Wet Extreme Tire Shine” inside leading race titles Need for Speed, Burnout Paradise, GRID, and Dirt. According to the company, the opportunity was developed in conjunction with strategic video game partner Engage In-Game Advertising and Permatex marketing partner, Mintz & Hoke Communications Group.

“Promoting No Touch products with in-game advertising is a creative opportunity to introduce and reinforce our brand and tire dressing products among our target audience, who we refer to as members of the ‘Best Dressed Nation,'” said Permatex senior product manager, Diane Nesprido. “By placing our ‘Get Wet’ messaging and positioning our NO TOUCH(R) Seriously Wet Extreme Tire Shine within the action of games, we hope to increase our reach and encourage people who want their cars to stand out and shine to try our products.”

15th July 2009/by Tyrepress Editors

Police Set-Up Nets Serial Tyre Thief

Product News

A serial tyre thief in the US has been called to account for his deeds after walking into a police trap. Surveillance video released to Florida television station WFTV 9 shows a man, identified as Phu Tran, entering the car dealership where he was previously employed and rolling tyres out the door, unaware that law enforcement officers were waiting to strike. And police knew Tran would, sooner or later, be tempted to help himself to the rubbery circles – tyres and rims had been mysteriously disappearing from the Ford dealer for the last three months.

8th July 2009/by Tyrepress Editors

Pirelli Exclusive Tyre Supplier to Volvo Video Game

Product News

Computer bound employees around the world have been blessed with the opportunity for a spot of workplace skiving (an activity the responsible and hard-working lads at T&A would, of course, never condone) courtesy of a new video game called “Volvo – The Game”. This timely coffee break tip has been passed on by Pirelli, who is present in the game as exclusive tyre provider.

The racing game has been developed by the Swedish company SimBin, a firm noted for its racing related titles. During the course of the action, users are offered the chance to drive a range Volvo cars, from the oldest to the new concept S60 unveiled at the previous Detroit Auto Show.

10th June 2009/by Tyrepress Editors

Michelin, TIA Partner on Truck Tyre Video

News

TIA and Michelin North America have partnered to create a new training video for truck fleets. The 20-minute video titled “Wheel End Safety” is “intended to provide maintenance personnel and drivers with installation and inspection guidelines to improve wheel-end performance and safety,” Michelin said. The video is available as a free download on TIA’s Web site – www.tireindustry.org – and on MNA’s Web site – www.michelintruck.com.

In order to illustrate the danger of a wheel-off incident, TIA worked with Michelin engineers to construct a controlled test at Michelin’s Laurens Proving Grounds in South Carolina, where the tyre and wheel assemblies could be filmed after they separated from a trailer. After several successful attempts, a parked car was placed in the path so multiple cameras could record the footage. (Tire Review/Akron)

7th May 2009/by Tyrepress Editors

Multi-Platform Promotions Coming from Toyo

Product News

Toyo Tire USA has launched its new brand awareness advertising and promotion push for 2009. The effort includes all-new TV and print ads, as well as POS kits dealers. Toyo’s new 30-second TV ad, entitled “People Who Know,” features a Toyo dealer explaining the value of Toyo tyres, including the brand being voted the number one overall tyre brand for seven of the last nine years in Tire Review’s annual Tyre Brands Study. The spots will run during NASCAR events on ABC and ESPN2, NHL playoffs and Stanley Cup finals on NBC, and the shows Pinks on Speed, Modern Marvels on the History Channel, and American Chopper on TLC.

The commercial is also online at http://toyotires.com/about-us/tv-commercials. The new print ads will run throughout the year in publications like Motor Trend, Car & Driver, Road and Track, and Automobile, as well as niche publications like Truckin’, Dirt Sports, Car Craft, Hot Rod, Modified, and D Sport. The new dealer POS kit entitled “Natural Selection” is “loosely based on the Darwinian theme ‘only the fittest survive,’” said Toyo, and touts its light truck, high performance and luxury touring products. As in previous Toyo POS promotions, dealers can submit a photo of their store display to enter a contest to win prizes such as a mini HD video camera. (Tire Review/Akron)

21st April 2009/by Tyrepress Editors

Ferrari Challenge: Trofeo Pirelli Nominated for Award

Product News

The only video game to bear the name of a tyre manufacturer in its title racing simulation Ferrari Challenge: Trofeo Pirelli has been shortlisted in the 2008 North East Digital Awards in the Best Example of Game Development category. The game was developed by Gateshead-based driving game specialist Eutechnyx.

“Ferrari Challenge was a labour of love for Eutechnyx and so you can imagine how pleased we were when it was so well-received by the audience and critics,” said Brian Jobling, Managing Director of Eutechnyx, “To now be recognised in the North East Digital Awards is a great honour.”

Published by System 3 in the UK and by Activision-Blizzard in the US, Ferrari Challenge: Trofeo Pirelli was released in the Summer of 2008 on PlayStation 3, PlayStation 2 and Nintendo Wii. Offering players the chance to race some of the world’s most prestigious and desirable cars, the game uses Eutechnyx’ IAM– Intelligent Assist Mode– Technology to tailor the game to suit the player’s skill level and allows gamers to choose how real they want their racing experience to be. This gives players a unique gaming experience suited to their skill level to ensure a fun, exciting challenge.

19th March 2009/by Tyrepress Editors

Bridgestone: ‘Think Before You Drive’

Product News

Bridgestone Americas has officially unveiled its new online driver safety program at the 2009 Chicago Auto Show. With the launch of the new website, all of Bridgestone Americas’ consumer road safety programs are unified under a single banner — Think Before You Drive — a driver education initiative of the global Bridgestone Group. While the site is designed to educate all passenger vehicle drivers, it has a special focus on younger drivers, incorporating all of Bridgestone’s consumer safety and education programs under one comprehensive umbrella to further reinforce the importance of smart driving, the company said.

The company said that ThinkBeforeYouDrive.org provides tyre safety lessons and driving skills to help reduce preventable tragedies on the road. The site highlights the variety of consumer safety and education programs the company runs or sponsors, such as SafetyScholars.com, Mario Andretti’s Real Information On Safety, Driver’s Edge, Car Care Academies and TireSafety.com. The site offers visitors a variety of interactive services including video games, quizzes, videos, vehicle maintenance tips and more, according to the company. (Tire Review/Akron)

12th February 2009/by Tyrepress Editors

Bridgestone Launches Safety Scholars 2009

Product News

Bridgestone Americas has revealed the details for its third annual Safety Scholars Video Contest. Targeted to young drivers ages 16-21, Safety Scholars asks entrants to create short auto safety-themed videos. This year the topic of automotive environmentalism will be an option for entrants, extending the Bridgestone Group’s “One Team, One Planet” global environmental initiative.

“Car crashes claim the lives of more 16- to 21-year-olds than any other cause, so safety education is a priority for us,” said Christine Karbowiak, vice president of community and corporate relations. “Environmental responsibility is equally important to the company, which led us to include that topic in this year’s contest. Safety Scholars is an innovative and engaging platform that allows us to communicate our commitment to both issues.”

11th February 2009/by Tyrepress Editors

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