Bridgestone Launches Safety Scholars 2009
Bridgestone Americas has revealed the details for its third annual Safety Scholars Video Contest. Targeted to young drivers ages 16-21, Safety Scholars asks entrants to create short auto safety-themed videos. This year the topic of automotive environmentalism will be an option for entrants, extending the Bridgestone Group’s “One Team, One Planet” global environmental initiative.
“Car crashes claim the lives of more 16- to 21-year-olds than any other cause, so safety education is a priority for us,” said Christine Karbowiak, vice president of community and corporate relations. “Environmental responsibility is equally important to the company, which led us to include that topic in this year’s contest. Safety Scholars is an innovative and engaging platform that allows us to communicate our commitment to both issues.”