With a raft of new motorsport video game releases comes the opportunity for top brands to score some novel recognition points within the market. König Wheels distributor, Varga Trading Company, contacted tyrepress.com to let us know that its wheels are currently optional fitments to the high performance machines featured in recent title, ‘Need for Speed: Shift’. The brand also features as part of the Audi models’ in-game livery. The ability to modify vehicles has become more prevalent in recent games, prompted by the pretty incredible choices offered by virtual racing simulator series, ‘Forza Motorsport’ (Xbox 360) and ‘Gran Turismo’ (Playstation 3). With the latest editions of both of these series due over the next few months, auto manufacturers seem to be realising the impact appearances in video games can have in brand conscious markets.