ATS expects “unprecedented” cold weather tyre sales
ATS Euromaster has seen cold weather tyre sales quadruple in the Autumn of 2011, with strong demand nationwide from private motorists and fleets. Between September and November 2011 the retailer says it achieved a 301 per cent rise in the number of cold weather tyres fitted to cars, 4x4s and vans, compared with the same period in 2010. Huw Williams, group marketing director at ATS Euromaster, says: “This year we worked hard to secure significantly more stock and it’s enabled us to meet the exceptionally strong demand. We still have cold weather tyres available in many different sizes; however, it’s a continually changing situation and we’re yet to see sales reach their peak.”