Continental takes over ContiTread marketing from Marangoni
As of the second quarter of this year Continental will assume responsibility for the marketing of its ContiTread precure treads. Previously Italy’s Marangoni group didn’t just produce these treads for the German manufacturer, it was also in charge of marketing the brand in Europe. “We successfully introduced ContiTread precure treads into the European market in 2008 through a licensing agreement with Marangoni. As of April 2012 we will begin marketing ContiTread directly through our own marketing organisation,” explained Christian Sass, director Retread Business Commercial Vehicles Tires (CVT) Continental.