Yokohama reorganises North American sales regions
Yokohama Tire Corporation has announced what it calls key changes to its Consumer Sales division. These changes take effect immediately and include the addition of a new sales zone, along with several organisational changes. On the changes, Dan King, senior vice-president of sales and marketing for the Japanese company’s North American manufacturing and marketing arm, commented that “the geographical reorganisation offers the best utilisation of our resources and moves us closer to our dealers in order to better support them.”