Guinness time for Yokohama following cowboy hat promotion
Yokohama Tire has taken part in a uniquely American promotion that ended up in the Guinness Book of World Records. The tyre maker sponsors the Los Angeles Angels baseball team, and at a game against a team from Texas in early June the team handed out Yokohama-branded cowboy hats to fans. During the fifth inning, the 39,013 fans in attendance were certified as the “largest gathering of people wearing cowboy hats,” topping the old Guinness record of 500.