Our sponsorship reaches 100% of core target group – Continental
These days it seems every tyre maker and his dog participate in motorsport. This is fine of course, and a good way to boost brand awareness. But serving as a tyre supplier involves considerable product development costs, not to mention the logistics and planning associated with each championship round. And motorsport sponsorship only reaches a particular target audience – unless, as we’ve seen throughout this year, in cases where the tyre supplier finds itself on the receiving end of negative media attention.