Michelin geocaching contest begins
Last month, Michelin announced that as part of its 125th anniversary celebrations it would conduct a geocaching treasure hunt in the US. The contest began on 8 September and in this first phase, geocachers are voluntarily distributing the nearly 1,500 Bibendum, or Michelin Man, tyre gauge trackables – each has a unique alphanumeric code –throughout the country. When this task commenced, Michelin said all trackables will be hidden and logged “within days”.