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Across the Atlantic they are called tires, while over here we use a “Y” and say tyres. This tag provides the latest tyre business news emanating from the United States of America (USA), whichever way you spell it.

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Goodyear becomes uniform sponsor to NBA’s Cleveland Cavaliers

The Cleveland Cavaliers, currently the defending champions in the USA’s National Basketball Association, hail from the state in which The Goodyear Tire & Rubber Company is based. And upon entering into a multiyear sponsorship agreement with the Cavaliers, the Ohio-based tyre maker spoke of “home-state pride.” The deal, announced yesterday at the Cavaliers’ home arena, will see the Goodyear Wingfoot logo appear on player uniforms from the 2017-18 season.

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Related news:

  1. Tyres & Basketball: Continental’s latest sponsorship engagement
  2. Astronomical salaries – merely paid or actually earned?
  3. Goodyear sponsors Pro Football Hall of Fame: video
  4. U.S. Senator to Goodyear: Workers are ‘tired of this corporate race to the bottom’
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Yokohama hails Chelsea success as team wins ‘football’s biggest prize’

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Chelsea’s 1-0 victory at West Bromwich Albion completed the club’s Premier League championship with two games to spare in shirt sponsor Yokohama’s second season with the club. The Japanese tyre manufacturer has enjoyed the benefits of its association with the winners of what it calls the biggest and most prestigious prizes in world club football, with a “big increase” in “brand recognition,” according to David Seward, managing director, Yokohama HPT Ltd. Yokohama’s sponsorship also helped generate some publicity for road safety charity TyreSafe this year, as Chelsea became a member, and displayed the organisation’s messages at Stamford Bridge.

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Related news:

  1. Premier League trophy to appear at Automechanika with Yokohama
  2. Yokohama’s Chelsea shirt deal worth up to £200 million
  3. Yokohama and Chelsea offer free youth soccer clinics in the US
  4. Chelsea title run boosts Yokohama brand
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GM award “additional proof” of Hankook Tire’s technology & quality

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Hankook Tire has commented on its recognition as a General Motors Supplier of the Year. The company was one of five tyre makers to gain this distinction at the vehicle manufacturer’s 25th annual Supplier of the Year awards ceremony, which was held in Orlando, Florida at the end of March.

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Related news:

  1. Strong partnership: Hankook gains GM Supplier of the Year award
  2. Groundbreaking held for Hankook’s US tyre plant
  3. GM names Bridgestone a Supplier of the Year
  4. Bridgestone: GM award ‘testament to our product, engineering and manufacturing performance’
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Forbes names Michelin ‘America’s Best Employer’ in Automotive Industry for 2017

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The Michelin Group has been selected by Forbes magazine as one of “America’s Best Employers” for 2017. On this year’s list, the company is ranked first in the Automotive Industry and 34th overall out of 500 large employers. Michelin states that this recognition highlights its commitment to “building a culture that enables every employee to leverage their unique talents to serve its diverse customers across the United States, and around the globe.”

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Related news:

  1. Rollout of Michelin’s global consumer tyre platform commences
  2. $100M investment on the cards for BFGoodrich tyre plant
  3. Kumho takeover implosion isn’t the end of market consolidation attempts
  4. Michelin increasing prices in North America
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eBay begins rollout of tyre fitting service

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Beginning this month, eBay will begin adding tyre fitting to the portfolio of automotive services it offers in certain markets. The online giant says eBay Motors will initially offer tyre fitting to motorists in Germany before rolling out the service in the US market this summer. eBay has yet to provide a timetable for the service’s introduction into the UK or other markets.

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Related news:

  1. Giti commences direct digital sale of car tyres to German consumers
  2. Goodyear introduces “Roll by Goodyear” integrated tyre retail programme
  3. Goodyear announces Germany savings, plans for similar measures in USA
  4. Tirescanner.com live in 42 US states, multi-million dollar funding close
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B&J Rocket America appoints smith head of sales

B&J Rocket America has named Caitlin M. Smith its new general manager of sales. The appointment takes immediate effect and sees Smith fill the position left vacant by Ben Graham’s departure from the company late last month. She reports directly to Andreas Müller, president of B&J Rocket.

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Related news:

  1. New senior sales manager at B&J Rocket America
  2. Marcos Guzman appointed president of B&J Rocket
  3. B&J Rocket In Global Link
  4. B&J launches Airbot 2014 promotion
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Apollo Tyres opens €475 million greenfield Hungarian plant

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The opening of Apollo Tyres’ Gyöngyöshalász plant, 100km east of Budapest, marks a significant event for both the company’s global aspirations and the Indian tyre industry – the 72 hectare greenfield factory, begun in April 2015, is the first inaugurated by an Indian tyre company to come online outside the domestic market. The importance was reflected in the event itself, with some of the plant’s cavernous warehousing housing around 1,300 guests, among whose number was the prime minister of Hungary, Viktor Orban, who declared Apollo’s sixth global tyre manufacturing plant – its second in Europe after the existing Netherlands facility acquired alongside Vredestein – open on 7 April.

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Related news:

  1. Hungary confirmed for first Apollo greenfield factory outside India
  2. Apollo Tyres buys Germany’s reifen.com
  3. Chinese Manufacturers Focus on OTR Tyres
  4. Cutting ‘bad’ costs, working smarter – Apollo MD Neeraj Kanwar answers T&A’s questions
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Nokian to invest $360 million in new US tyre factory

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Nokian Tyres’ board of directors has authorized its management to sign a letter of intent with the respective authorities to build a new tyre manufacturing facility in America. The new greenfield factory will be located in Dayton (Rhea County), Tennessee, USA. It will concentrate on the production of passenger, SUV and light truck tyres that are sold exclusively or primarily in the North American market. The annual capacity of the factory will be 4 million tyres with an expansion potential in the future. About 400 people are expected to be employed.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Sentury internationalising with US tyre factory investment
  2. Nokian breaks ground on new North America factory
  3. Apollo Tyres opens €475 million greenfield Hungarian plant
  4. Yanchang/Duraturn set their sights on European assets
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NATRE organiser to rethink format, postpones 2018 show

The organiser of the North American Tire & Retread Expo (NATRE) concedes that last month’s event in New Orleans did not meet expectations. As a result, NATRE will not return in its current format, and the next scheduled show has been postponed while the concept is reconsidered.

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Related news:

  1. Tire Recycling World to join 2016 North American Tire & Retread Expo
  2. 2016 North American Tire & Retread Expo to feature special recycling exhibit
  3. Point S to have 350 North American outlets by year’s end
  4. Sailun raising prices in North America
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Bridgestone rededicates US data centre

After two years and an investment of US$17.3 million, Bridgestone Americas’ core information technology systems are now housed under the one roof. The tyre maker officially rededicated its Akron Data Center yesterday.

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Related news:

  1. US Justice Department indicts current, former Bridgestone executives
  2. Bridgestone buys large US tyre retailer Pep Boys in US$835 million deal
  3. Bridgestone receives payout as Pep Boys deal dies
  4. Ex-Bridgestone Helton to lead TBC’s Midas
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Future mobility: Continental opens Silicon Valley R&D centre

A new research and development centre that Continental opened in Silicon Valley yesterday will focus on future mobility solutions such as automated driving, electromobility, connectivity and mobility services. The 6,000-square metre facility in San José, California offers a working environment for up to 300 experts from all parts of the company.

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Related news:

  1. Conti Issuing Additional Eurobonds
  2. General Tire marks centenary year
  3. New US plant to meet growing demand for Continental truck and bus tyres
  4. Hoosier Racing Tire now a Continental company
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Momentive opens new R&D lab

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A new research and development laboratory will facilitate Momentive Performance Materials’ testing and development of advanced compounds for the tyre industry. The 1,860-square metre (20,000-square foot) centre is located in Charlotte, North Carolina and has been set up with an investment of US$3.5 million. Momentive says it is “staffed by some of the industry’s foremost tyre researchers.” The silicones and advanced materials specialist intends for the facility to serve as a global hub for the discovery and development of new silane materials that can help tyre makers deliver products with lower rolling resistance, better wet traction and advanced performance.

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Related news:

  1. Momentive acquires US silane plant
  2. Momentive breaks ground on European silane plant
  3. SRI: USA Technical Center fully operational in January, European facility in September
  4. Toyo Tire expanding R&D capabilities at US plant site
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Continental building indoor tyre test centre in USA

A new indoor tyre test centre will be built at the Continental proving ground in Texas, USA. Around US$10 million will be invested to give the Uvalde site the capability of conducting indoor tests on all tyres manufactured in Continental’s North and South American plants.

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Related news:

  1. Conti pioneers driverless tyre tests
  2. Conti SA extends Mandela sympathies
  3. General Tire remains official tyre to US Jeepspeed series
  4. Bomb threats made against US Continental tyre factory
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Cooper Tire continues US baseball sponsorship

For the sixth consecutive year, Cooper Tire & Rubber Company will sponsor professional baseball teams across the USA. The 2017 season will include sponsorship of ten teams – the Atlanta Braves, Cincinnati Reds, Houston Astros, Kansas City Royals, Los Angeles Dodgers, Minnesota Twins, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals.

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Related news:

  1. Toyo Tires takes on baseball sponsorship with Boston Red Sox
  2. Falken sponsoring Major League Baseball
  3. Yokohama Tire continues US baseball sponsorship
  4. Yokohama sponsors Los Angeles Angels baseball team for 10th year
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Hexpol buys Valley Processing for $44 million

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Just three days after buying Trelleborg’s Czech compounding operation, on 3 April Hexpol announced it has signed an agreement to acquire the business of Valley Processing from Ted Ballou and his family. The acquisition price amounts to approximately US$44 million on a cash and debt free basis. There will also be an additional product transfer fee, which will be paid later.

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Related news:

  1. Hexpol buys Trelleborg’s Czech compounding unit for 65 million euros
  2. Hexpol buys 80% of Mesgo for 168 million euros
  3. Hexpol buys Preferred Compounding for $232 million
  4. Berwin Industrial Polymers wins Queens Award for International Trade 2020
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