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Across the Atlantic they are called tires, while over here we use a “Y” and say tyres. This tag provides the latest tyre business news emanating from the United States of America (USA), whichever way you spell it.

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Trump, the presidential limo and its tyres

Kirk W, Flicker; https://www.flickr.com/photos/7767586@N03/468658986 cc-by-sa-2.0

It is an open secret that the US presidential limo, affectionately known as “the beast” runs on Goodyear tyres. What many people are less aware of is that – owing to the fact that “the beast” has significant amounts of armour plating – unlike most limousines, the US presidential limo is actually fitted with 19.5-inch truck tyres that are better suited to the vehicle’s increased load. Whatever the fitment, 24 hours after Donald Trump tweeted “Don’t buy GOODYEAR TIRES”, adding: “Get better tires for far less!”, one has to ask if the current incumbent of the White House will be taking his own advice.

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Related news:

  1. President Trump attacks Goodyear in tweet
  2. Titan to Trump: We’re not the Goodyear you want to avoid
  3. Do tariffs and trade wars work?
  4. The increasing connection between new tyres, retreads and technology
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President Trump attacks Goodyear in tweet

Goodyear has been forced to release an official response after US President Donald Trump urged motorists not to buy its tyres in a social media message. On 19 August, the President rebuked Goodyear in an apparent critique of its “One Team” equality policies, saying: “Don’t buy GOODYEAR TIRES – They announced a BAN ON MAGA HATS”. He further suggests that motorists could “Get better tires for far less!” – pointedly undermining the company’s premium brand positioning and performance without reference to any tyre performance or price data.

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Related news:

  1. Titan to Trump: We’re not the Goodyear you want to avoid
  2. Trump, the presidential limo and its tyres
  3. Astronomical salaries – merely paid or actually earned?
  4. Trump puts 25% import tariff on Chinese aircraft tyres
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Cooper Tire breaks ground on USA distribution centre

A ceremony was held on 18 August to mark the start of work on Cooper Tire’s newest regional distribution centre in the USA. The 1 million square foot (92,900m²) facility in Whiteland, Indiana is located near the tyre maker’s Franklin distribution centre and will replace the existing site once it commences operations early next year.

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Related news:

  1. Cooper Tire opens ‘central’ US warehouse
  2. Cooper Tires pausing production in North America, considering options in Europe
  3. Cooper Tires extends North America production pause
  4. Cooper relocates Indiana regional distribution centre
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Trico rebrands as First Brands Group, acquires US brakes, filtration companies

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Trico is reminding technicians of customer care best practice, which in turn leads to valuable sales opportunitiesTrico

The automotive replacement parts manufacturer, Trico Group, has announced its new name: First Brands Group, along with the addition of two new brands to its growing portfolio. The company said the adoption of its new identity “reflects its position as a multi-brand global player.” First Brands Group also announced the acquisition of two market-leading US manufacturing companies: brake parts specialist Brake Parts Inc (BPI) and filtration expert, Champion Laboratories Inc (Champ Labs).

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Related news:

  1. Brembo reports 1H sales of 1.1468 billion, EBIT up 42%
  2. Brembo reports 12% EBIT growth
  3. Meritor names Chris Villavarayan as EVP and COO
  4. Brembo OE on Polestar 2
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Maestro to ‘conduct’ Michelin tyre & service operations

Michelin North America

Michelin is rolling out a new digital services platform for customers in the USA. The tyre maker is offering the cloud-based Maestro platform through its 2018-established Services and Solutions division with the aim of creating “a stronger, more effective working relationship between service providers, fleets and Michelin.”

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Related news:

  1. Michelin acquires telematics provider NexTraq
  2. Michelin releases Tweel for commercial mowers
  3. North American launch for Agilis CrossClimate
  4. Goodyear to become Ryder’s preferred supplier in North America
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Kumho Georgia workers vote to unionise

Workers Kumho Tire’s Macon, Georgia factory have voted to join the United Steelworkers (USW) union after the final completion of an election last Autumn. According to the USW, workers sought representation to fight “low wages, hazardous working conditions and abusive treatment at Kumho, which ruthlessly harassed and bullied union supporters in an attempt to derail the organizing campaign”.

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Related news:

  1. Tom Conway appointed USW international president
  2. U.S. Senator to Goodyear: Workers are ‘tired of this corporate race to the bottom’
  3. Korea Development Bank could halt Kumho restructuring, trigger receivership
  4. Kumho plant workers vote for USW representation
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Yokohama sponsors Los Angeles Angels baseball team for 10th year

Yokohama

Yokohama has been a sponsor of the Los Angeles Angels baseball team since 2011 and the tyremaker’s corporate logo will again be featured prominently in left centre field, where three-time American League MVP Mike Trout plays.

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Related news:

  1. Yokohama Tire Corporation reinstates LA Clippers sponsorship, with charity donation
  2. Yokohama Tire returns as LPGA Classic golf tournament title sponsor
  3. Yokohama continues US ladies’ golf sponsorship
  4. Baseball sponsorship: Westlake pairs up with San Diego Padres
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USTMA board names two new members, McClellan’s tenure as chair extended

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USTMA

The US Tire Manufacturers Association (USTMA) has elected two new members to its board. Kumho Tire’s Yong-Sik Shin and Pirelli’s Pietro Berardi were elected during the board’s 29 July virtual meeting. The board also extended the term of current chair Steve McClellan, president, Americas, The Goodyear Tire & Rubber Company, for an additional year through to October 2021.

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Related news:

  1. ETRMA and other tyre manufacturing associations convene in Washington DC
  2. TIA appoints David Martin as secretary
  3. TIA elects John Evankovich as secretary
  4. TIA elects Dan Nothdurft as secretary
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Michelin Challenge Design Becomes Movin’On Challenge Design 2021

PRNewsfoto/Michelin

The Michelin Challenge Design competition is being renamed as the Movin’On Challenge Design. Now in its 21st year, the 2021 theme is “RESPECT: Ending Isolation and Conquering the Mobility Divide”. Artists, designers, engineers, architects, city planners and creatives worldwide are invited to enter, in teams or individually.

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Related news:

  1. Tweel named a top new product
  2. Nexen wins US design awards
  3. 6 tyre manufacturers among GM supplier award winners
  4. Michelin North America Health Programme Wins Platinum Award
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Michelin CrossClimate2 launched in the USA, coming to Europe in 2021, but no UK date yet

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Michelin

Following reports at the end of July that Michelin was about to introduce a successor to its successful CrossClimate year-round tyre, the company has now officially launched the CrossClimate2 in North America. The CrossClimate2 will be available in 56 sizes, fitting 76 per cent of the best-selling passenger cars and crossovers in the US marketplace today. Currently, 25 sizes are available. In early 2021, an additional 31 sizes will be available. The tyre is expected to land in Europe during 2021. However, details of the tyre’s UK launch have not yet been released.

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Related news:

  1. Michelin launching CrossClimate 2
  2. Tweel named a top new product
  3. Lexus RX to roll on Michelin tyres
  4. North American launch for Agilis CrossClimate
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Alliance Tire wins AGCO North American supplier award

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AGCO

AGCO has named Alliance Tire Group, Ltd North American Direct Materials Supplier of the Year during its 2020 online North America Supplier Event. Alliance was recognized by AGCO for “performance in cost, collaboration, innovation, account management, coordination and flexibility”. AGCO officials noted that Alliance – the only tyre supplier recognized during the event – exhibited strong coordination and alignment with AGCO and improved factory efficiency.

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Related news:

  1. Trelleborg receive double awards from AGCO
  2. Tweel named a top new product
  3. Titan launches 46-inch Goodyear-brand agricultural tyre
  4. Italian farm contractor backs ATG agricultural tyres
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Goodyear Farm Tires’ low sidewall tech fitted to world’s largest tractor

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Goodyear Farm Tires

The biggest tractor in the world, the 1,100hp Big Bud 16V-747 has taken advantage of Goodyear Farm Tires’ low sidewall (LSW) technology, after it was given its first tyre change since 1977. The Titan International agricultural tyre brand supplied Big Bud with 1400/30R46 tyres, fitting eight new rims and tyres. The giant tractor is housed at the Heartland Museum in Clarion, Iowa, its home for the last seven years.

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Related news:

  1. Growing agri range: Goodyear tyres back on British soil
  2. Ag super single tyres to gain ground from tracks – Titan International
  3. Nex Tires to distribute Goodyear Farm Tires in Spain
  4. Titan to Trump: We’re not the Goodyear you want to avoid
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TIA moves 100th Anniversary Celebration to 2021

The Tire Industry Association (TIA) is shifting its centenary celebration plans in light of the fall-out related to coronavirus – something that recently resulted in the postponement of the 2020 SEMA show. As a result, TIA’s 100th anniversary celebrations will now take place in 2021.

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Related news:

  1. General Tire celebrates 100 Years
  2. TIA supports free market tyre recovery over producer responsibility
  3. Tyre standards, registration bill introduced into US Senate
  4. Blackcircles founder Welch nominated for TIA board of directors election
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Cooper reports $6 million 2Q loss, international business beat 2019 result

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Cooper Tire & Rubber Company reported a second quarter 2020 net loss of US$6 million on 3 August 2020 compared with net income of $9 million in the same period last year. Net sales decreased 26.9 per cent to $496 million. Operating profit was $5 million, or 1.1 per cent of net sales, compared to operating profit of $32 million (4.7 per cent of net sales) in 2019.

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Related news:

  1. Continental’s tyres and rubber business profitable in Q2, despite corona
  2. Cooper Tire reopening US and Serbia tyre factories
  3. Exide enters bankruptcy
  4. Cooper Tires extends North America production pause
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SEMA cancels 2020 Show

SEMA

SEMA, the US Specialty Equipment Market Association, has cancelled its 2020 Show, due to take place 3-7 November in Las Vegas. The association said it made the decision due to Covid-19 and concerns that event facilities and services will be unavailable. It was informed by difficulties in preparations arising from “mounting uncertainty” about the show’s status. It added that full refunds for SEMA Show exhibitor booth deposits and attendee registration fees will be issued.

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Related news:

  1. SEMA award win for Continental, Cooper voted runner-up
  2. Hercules Tire to highlight new products at SEMA
  3. Dunlop’s Triple Tyre Launch
  4. Laufenn – a new tyre brand from Hankook Tire
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