Across the Atlantic they are called tires, while over here we use a “Y” and say tyres. This tag provides the latest tyre business news emanating from the United States of America (USA), whichever way you spell it.
Ford Motor Company has suffered a reduced profit of 888 million US-$ in the third quarter, compared to the same period for 1999 (959 m). Ford Chairman Jacques Nasser attributes the results to the Firestone recall. To provide good tyres to Ford customers is more important than realising short term profits.
Titan Tire (Iowa/USA) has been found responsible and fined for safety violations connected with an explosion at the Titan plant, in which a trucker was killed on Nov. 24,1999.
Delphi Automotive has exclusively ordered membranes from ContiTech Elastomerbeschichtungen GmbH. They are to be used in pressure sensors for fuel injection systems. This year ContiTech will produce 40,000 of these membranes for the US-based automotive supplier, in 2001 the number will be doubled.
Automotive components group ArvinMeritor is to cut its US workforce by 30%, or 800 staff. The reason is a fall in orders from the truck industry in the USA. There are no plans for cutbacks at the company’s European facilities.
US-tyre manufacturer Cooper increased turnover during the first nine month by 17 % compared with the same period in 1999 to 1.3 bn $. This figure includes 123 million $ coming from Oliver, the retreading company which was purchased some months ago. It is said that Oliver has lost its biggest customer, forcing the company to search aggressively for new opportunities. Surprisingly or not: Cooper again managed an Operating Profit in the Tire Division of 10.4 % (last year 11.5 %) but there is the need for some restructuring in the non-tyre field.
The American tyre manufacturer plans to close one of its oldest factories, Pneumaticos Goodyear SA, which is located near Buenos Aires. Goodyear has operated a sales office in Argentina since 1915, making it one of the company’s oldest subsidiaries outside the USA.
Bridgestone is to join Goodyear, Continental, Michelin, Cooper, Pirelli, Yokohama and others in raising tyre prices in the USA to compensate for raw material price increases. Effective June 1st, Bridgestone tyre prices will rise 4%. Historically, Bridgestone has taken advantage of other manufacturers’ price increases in order to gain market share, so this latest announcement seems to indicate that this time the price rises will stick.
In his statement to senators in the USA, Bridgestone/Firestone chairman and chief executive Mr. Masatoshi Ono apologised to the families “who have lost loved ones in these terrible rollover accidents”. This was interpreted by some as an attempt to put some responsibility on to the vehicle, rather than the tyres alone. Ford’s chief executive, Jacques Nasser, is reported to have said later that the issue is to do with tyres and not vehicles.
The German automotive association (VDA), organiser of the 58th International Commercial Vehicles Exhibition, which took place in Frankfurt this year due to EXPO utilising facilities at Hanover, has announced record results for the event. 1,318 exhibitors from 42 countries filled the exhibition, including some 725 automotive parts suppliers, more than ever before. In all, 240,000 people attended the show, 85 % of them trade visitors. Bernd Gottschalk, president of the German automotive association stated, “The IAA grows in importance as a sales exhibition”. He believes that the whole climate at the exhibition was one of optimism and faith in the future of the business. This may be true, but it is only one side of the coin. Despite the pre-event high hopes there remained an apprehension that the recent economic boom might soon come to a sudden end. There are many indicators that the boom may be slowing down: Dramatic decline in sales in the USA, and an accelerating rationalisation amongst manufacturers making trade more intensive for both suppliers and the fleet business. This and high fuel prices and, last but by no means least, the distortion of competition as a result of differing transport regulations within the European Union. In the final analysis, the commercial vehicle business remains as full of contradictions today, as it ever has. Find out more in the November issue of NEUE REIFENZEITUNG.
US tyre manufacturer Goodyear has announced its confidence in the Latin American market during the year 2000. The company believes it will be able to increase its Ebit-margin significantly.
With three new tyres, named “4x4Contact”, “4x4SportContact” and “4x4WinterContact”, the German tyre manufacturer wants to establish its leading brand in the segment of sports utility vehicles (SUV). And this segment seems to be quite interesting: According to a Continental market analysis the number of 4×4 vehicles in Europe is expected to double by the year 2005 compared to 1995 and leading to a growing market for 4×4 tyres. Some reasons are that new fashionable/stylish compact SUVs which are faster, fuel efficient and easier to drive or larger SUVs offering a high load carrying space and/or seating capacity are stimulating the demand. As a result SUVs are increasingly becoming an alternative to standard cars. Therefore the focus of the three 4×4 tyres is for on-road use, but for the future Continental plans to launch all-terrain and off road tyres, too. Meanwhile the “4x4Contact” is the tyre for compact and medium range SUV, whereas the “4x4SportContact” has a more sporty image. Fast and high powered cars are the target for this tyre. The “4x4WinterContact” – as the name suggests – is the specialist for the colder time of the year. European production of the tyres was launched recently and later this year they will also be manufactured in USA.
Automechanika – the International Trade Fair for Car Workshop and Service Station Equipment, Automobile Spare Parts Accessories – has set a new exhibitor record: 3,909 exhibitors occupied all of the approx. 300,000 square metres of indoor and outdoor exhibition space to present their latest products and technical innovations. The almost three percent increase in exhibitor numbers was the result of growth in the number of German exhibitors. 67 percent of all exhibitors came from outside Germany. The top five exhibitor nations were Germany and Italy, followed by Taiwan, the USA and Great Britain. The exhibition ran from 6 to 10 September 2000 and Messe Frankfurt welcomed around 150,000 trade visitors from all over the world during the five days of the fair, where exhibitors took many orders and transacted a lot of business. In contrast to this positive attitude at the trade fair, the background situation of the market does not look that good: The car boom of previous years came to a sudden end this year. The EU-Commission in Brussels is thinking about ending the exclusive distributor networks of car retailers. Parallel to this the car manufacturers – especially Ford and Mercedes-Benz – are restructuring their distributor networks, which means that they are reducing the number of their retailers. The pressure on the suppliers exerted by the car producers continues to increase and as a result they are showing a stronger interest in the aftermarket business. Furthermore Goodyear/Dunlop’s daughter company Pneumant was the fist tyre producer for several years to have a booth at the Automechanika. However, it is doubtful that this is the first example of a growing trend, as the “Reifen” exhibition, central event of the European tyre world, was held just a few months ago and it is to be considered that – in contrast to the alloy wheel business – the target audience of the tyre manufacturers is most probably not those who attend the Automechanika. In NEUE REIFENZEITUNG 10/2000 we review the show.
In the US, J.D. Power and Associates conducted an OE tyre satisfaction survey among 31,000 buyers of new vehicles. Michelin came top in the car and minivan category for the third year running and won the light truck category (including pickups and SUVs) for the second consecutive time. Runners-up in the car segment were (in order) Continental, BFGoodrich and Dunlop. In the light truck category, Michelin was followed by Dunlop, BFGoodrich and Firestone. The survey took place before the Firestone tyre recall.
An item in our ‘News In Brief’ for 13th March suggested that tyre prices in the USA would soon rise. Since then, the Cooper Tire & Rubber Co. has announced price increases of between 2 and 5% for passenger and light truck tyres, effective mid-April. Increases in raw material costs were cited as the reason for the rise, which applies only to the US market.
In a telephone conference on 28th July, following an earlier profits warning and subsequent fall in Michelin shares of around 10%, the management tried to explain the reasons for the profits warning. June was a bad month but there is still hope that the company will achieve an EBIT comparable to that of the first half of 1999. Exact figures will not be available until September. The problems are in the USA, where it was not possible to obtain better prices for truck tyres. On the other hand, the increase in raw materials prices (rubber, oil, carbon black), forecast to be about 3%, will now, it seems, be more like 4 or 5%.
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