Yokohama Sales Down, Profits Up
Global economic factors presented Yokohama with a difficult year in 2001. The market was stable in Europe but the slowdown in US growth limited market development. The strong Japanese private sector capital investment was countered by a sluggish consumer market. However Yokohama still increased sales in the domestic market, though this was offset by a strong Yen which affected exports. Net sales dropped by 1.1 per cent in 2001 to 387.9 billion Yen (3,1 bn Euro). Cost reductions and improvements in efficiency raised operating income by 4.2% to 19.8 billion Yen (168,7 million Euro).