Maxxis Moves up a Gear
For nearly three decades, the East Anglian company Bickers has been developing the Maxxis brand in a number of niche markets, including motorcycles and scooters, Moto-X, ATV and lawn care. Now, following the establishment of a joint venture between Maxxis and Bickers (Maxxis International UK plc), a concerted effort will be made to develop the brand – especially in the passenger car tyre and LCV markets.