Uniroyal Archives - Page 7 of 9 - Tyrepress

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Poor Telephone Skills Hand eTailers Opportunity

The idea of an online tyre replacement market might sound like a less-than-significant niche to you, but when you consider that the UK and Germany are not only the most “wired,” but also the two of the continent’s largest tyre markets, it is clear that this means a lot of tyres and potentially a lot of money. The total online shopping market is currently worth £21 billion and is expected to triple in the years to come. As far as tyres are concerned, the leading online players are banking on the increase in broadband availability bringing extra customers organically, but one report Tyres & Accessories has seen suggests the poor communications skills of some conventional businesses are handing e-tailers even more opportunities.

22nd June 2007/by Tyrepress Editors

New Uniroyal Creative Designs Launched

At the beginning of June, new creative designs arrived to support the Uniroyal brand. The brand has undergone an extensive revamp recently and whilst many people remember the orang-utans of the 80s, the new creatives and consumer website are designed to take the Uniroyal “firmly into the 21st century. “

Tracey Hyem, brand manager for Uniroyal, said: “The relaunch of the Uniroyal brand has been developed using comprehensive research among consumers and retailers. The findings concluded that the Rain Tyre proposition is a strong message to motorists who recognise the dangers of wet weather driving. The new designs for the point of sale feature the wet performance proposition with the headline ‘repels water’ supported by powerful imagery.”

20th June 2007/by Tyrepress Editors

Uniroyal Expands Laredo Cross Country Line

(Akron/Tire Review) Michelin North America is launching four new sizes of the Uniroyal Laredo Cross Country tyre for light trucks and SUVs. Considered a “powerline” tyre, the four new sizes give the line 36 total sizes, covering 90 per cent of the most popular SUVs and pickup trucks, MNA said. The tyre comes with a 60,000-mile limited treadwear warranty.

The new sizes include P255/65R16 106 S, LT235/85R16 LRE, P255/65R17 108 S, and P265/65R17 110 S, and target such light duty vehicles as Dodge Dakota, Durango and Ram 3500; Nissan Frontier, Pathfinder and XTerra; Toyota 4Runner, Sequoia, Tacoma and Tundra; Ford F-250 and F-350; and Lexus GX470, according to MNA.

2nd April 2007/by Tyrepress Editors

Union is Optimistic a Deal Can be Reached Without Strike

(Akron/Tire Review – Des Moines Register) Al Skinner and Mark Highland both live in the Des Moines area, but they could be spending a lot of time together in St. Louis in the next several weeks.

2nd February 2007/by Tyrepress Editors

Kings Road’s Wide Range

Kings Road Tyres is a leading truck tyre wholesaler, holding what is probably the largest range of tyres available in the UK and Ireland. KRT’s philosophy is to offer customers a choice of brands that cover the premium, mid-range, super budget and budget tyre sector. Brands extensively stocked include Bridgestone, Continental, Firestone, Kumho and the new Infinity range.

28th September 2006/by Tyrepress Editors

Pirelli, Michelin Still Top of the Web (2006 Report)

Online Brand Equity

Following Tyres & Accessories’ pioneering publication of online tyre brand penetration rankings last year, T&A has again enlisted the assistance of Cambridge-based e-marketing specialists Envisional. The report exclusively published in this month’s magazine shows some marked changes in the relatively short time since the 2005 survey.

While Michelin remained top of the virtual pile in terms of quantity, Pirelli beat the French tyre giant in terms of the quality of references to the brand. Goodyear and Dunlop showed that the two brands’ marketing investments have paid off. They remained relatively flat in terms of prominence, but made sharp improvements in terms of sentiment. In this respect (see magazine for sentiment chart) Dunlop jumped from fifth to second place overall, while Goodyear rose from sixth to fourth. Continental took the largest hit of the premium manufacturers, falling from third to sixth on the sentiment index. Interestingly, Uniroyal achieved the lowest number of negative references overall.

17th August 2006/by Tyrepress Editors

Ex-Tyre Workers Suing Chemical Suppliers

(Akron/Tire Review) According to news reports, nine people who worked at the long-closed Uniroyal tyre plant in Eau Claire, Wis., are suing a number of chemical suppliers claiming that exposure to dangerous chemicals caused them to develop cancer.

18th July 2006/by Tyrepress Editors

Michelin Restructuring in US?

Michelin North America (MNA) says it will indefinitely layoff some 390 to 520 union workers at its 43-year-old Opelika, Alabama, tyre plant. The layoffs, said the company, are the result of a 30 per cent to 40 per cent production cutback at the plant which came about in response to the tough environment faced in the North American mass market segment.

13th July 2006/by Tyrepress Editors

Michelin Announces North American Price Hikes

(Akron/Tire Review) Michelin North America (MNA) plans to implement price increases on all of its brands and lines in the coming months. The increases, ranging from 2.5 per cent to 5 per cent, cover replacement tyres sold in Canada and the US. MNA will boost prices on its Michelin, BFGoodrich, Uniroyal, associate and private brand replacement passenger and light truck/SUV tyres in the US by up to 5 per cent as of 1 August.

2nd June 2006/by Tyrepress Editors

Continental AG Appoints Uniroyal Distributor in Australia

(Brisbane/Australian Tyre Dealer) Continental Corporation, one of the world’s leading automotive industry suppliers and the largest tyre manufacturer in Germany, has appointed Hamilton Tyre & Rubber Company Pty Ltd as the Uniroyal tyre distributor for Australia effective immediately.

29th November 2005/by Tyrepress Editors

CGS Promotes New Semperit Brand

CGS Tyres has presented a new tyre brand for agricultural products at the Agritechnica, exhibition in Hanover. In effect the moves equates to the re-branding of its Uniroyal products under the Semperit moniker. According to CGS, the Semperit brand is characterised in particular by an excellent price/performance ratio.

8th November 2005/by Tyrepress Editors

Michelin and Pirelli Top Online Brands (2005)

Online Brand Equity

Certain big names like Microsoft and IBM might be synonymous with information technology, but what about tyre brands? Which ones are the most powerful online and why? Tyres & Accessories asked Internet analysts Envisional to delve deeper into the fast moving world of e-marketing to exclusively produce the following rankings.

28th September 2005/by Tyrepress Editors

Michelin Adds Sizes, Boosts Warranty on Tiger Paw Line

(Akron/Tire Review) Michelin North America’s (MNA) Uniroyal brand has added 23 new sizes to its Tiger Paw Touring line, and enhanced the line’s warranty. The new sizes include some V-rated sizes, and will be available to dealers this month, MNA said.

The new warranty program boosts the standard treadwear limited warranty on T-rated sizes to 80,000 miles, which MNA said is the longest mileage warranty ever offered on a Uniroyal tyre. H-rated sizes got a boost to 70,000 miles, as well. The new sizes range from a T and H-rated P185/60/R14 through a V-rated P225/50R16.

7th September 2005/by Tyrepress Editors

Winter Tyres for Trucks

In the northern countries of mainland Europe, winter tyres for passenger cars are a fact of life – not only desirable, but in some states, compulsory. But what about trucks? After all, for most people, if the weather is bad then they can take a day off or stay at home, but if you are a trucker with a load of food, fast approaching its sell-by date, then this is not an option.

Certainly there are plenty of trucks out there; one study revealed that almost half of Europe’s goods are transported by road and the number of lorries on the continent’s roads has tripled in the past 30 years. The study also predicts that, if things continue to go on as at present, then by 2010 the number of lorries on the roads of the 15 EU states (before the recent enlargement) will be 50 per cent higher than it was in 1998.

17th August 2005/by Tyrepress Editors

Conti Appoints New Commercial Manager

Continental has appointed Mike Nyren as its truck and remould brand manager. In his new role Mr Nyren will be responsible for the development and implementation of strategies for the Uniroyal and Semperit truck tyre brands.

Nyren comes to Conti from Daimler Chrysler, where he worked as marketing executive for the commercial vehicles business. Talking about his recent appointment he said: “I am really looking forward to my new role, especially working at Continental which is renowned for its high standards of engineering and product quality.”

18th July 2005/by Tyrepress Editors