Kraiburg Austria has launched its redesigned website for its retreading materials business. Marketing manager Ulrike Auer said the new site was designed to “compress” the company’s digital content “down to the essentials” for increased ease of use. Kraiburg has targeted a move away from lengthy searches for information “towards the ‘1-click method’.” The German language site is now live, with an English version to follow shortly. Other languages are also planned.