Bridgestone launches “overhauled” POS materials
Bridgestone has announced an overhaul of its consumer focused point of sale material. The action comes following an “extensive review of all collateral”, Bridgestone said. The manufacturer has also formed an independent focus group of drivers, who Bridgestone says have “helped shape the new look and feel as well as content”. The new product posters and leaflets are designed to “position the product with the relevant audience” instantly, with “a plain English explanation of what the main features of the product are, closing with bullet points summarising the main benefits,” Bridgestone states