Michelin claims longevity as central to funeral fleet’s growing custom
The UK’s leading funeral director is now fitting Michelin tyres to 80 per cent of its vehicles because of the longevity demonstrated by the manufacturer’s extensive range of extra load tyres. Michelin reports that the Co-operative Funeralcare, which operates a fleet of 1,500 vehicles, has more than doubled the Michelin share of business on its fleet over the last five years from 30 per cent to 80 per cent.