‘Car Dealers Ignoring Profit Opportunity’ Says Group Tyre
Those car dealers not offering a tyre replacement and fitting service are passing up a golden profit opportunity by not offering a one-stop service for fleet, business and private users, believes Group Tyre (UK).
Chairman John Church points out that dealerships are seeing their traditionally profitable sales opportunities, such as optional extras and accessory sales, being steadily eroded, as more and more vehicles leave the factory with higher specifications and features fitted as standard. Add to this the fact that service intervals are growing ever longer and it is easy to see that opportunities for profits are becoming more difficult to find.