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Bridgestone UK Appoints Marketing Agency

After a four-way agency pitch, Bridgestone UK has appointed Gloucestershire-based Clear Communications to provide above- and below-the-line marketing support. The agency’s remit includes helping to build Bridgestone’s brand equity in the UK and providing tactical initiatives and support for dealers, including the First Stop network. In addition, Clear Communications will help Bridgestone to promote a road safety campaign in the UK, in conjunction with the FIA Foundation (Federation Internationale de l’Automobile). The campaign is entitled “Think Before You Drive.”

22nd November 2005/by Tyrepress Editors

Aftermarket Show Depicts UK Industry

January’s Aftermarket Show will “depict all the key sectors of the UK aftermarket,” say organisers, with exhibitors present from each target area.

More than 50 exhibitors will service the event’s chosen visitor categories including: Accessory retailers, motor factors, distributors, independent garages, fast-fits, body shops and franchises. In addition to repeat exhibitors from previous years, The Aftermarket Show has attracted new companies, from each sector of the aftermarket industry.

21st November 2005/by Tyrepress Editors

Omnitec Announces V10 Omniscan Updates

Omitec has released a “comprehensive software update” for its OmiScan hand-held diagnostic tool. This Version 10 update includes updated Citroen and Peugeot applications covering engine management, ABS, Airbag and some Climate Control systems. In addition, Omitec has developed coverage for Renault TPMS (Tyre Pressure Monitoring System) on Laguna II and login ECM and re-coding functions for VAG (Audi, Seat, Skoda and VW) control units.

14th November 2005/by Tyrepress Editors

ECSTA Dealer Council

Kumho’s ECSTA Performance Centre (EPC) network, which accounts for a significant percentage of its UK tyre sales, has recently formed a dealer council to represent all the centres involved and further the image of Kumho tyres to the consumer.

Formed with the full support of Kumho Tyre UK and Micheldever Tyre Services, the national distributor of Kumho tyres, the 11 members of the council have been voted in by the EPC retailers and include a representative of Kumho Tyre and Micheldever.

14th November 2005/by Tyrepress Editors

Dumping Waste Oil is Illegal

The Environment Agency today launched a new awareness campaign reminding companies, businesses and local mechanics to dispose of waste oil safely and legally or face tough penalties.

Under the new Waste Incineration Directive – to be implemented on 28th December 2005 – companies that incinerate waste oils such as, power stations and road stone coaters, must meet strict new environmental regulations. As a result, the price of disposal is expected to increase.

14th November 2005/by Tyrepress Editors

MAHA – Beware of Imitations

MAHA is well known as a manufacturer of high quality garage equipment for both the passenger car and truck market. According to Gus Gregory, managing director of MAHA UK Limited, some people are trying to cash in on the company’s good name and reputation, leading MAHA to warn that there have been companies over the years which have tried to copy MAHA products but have failed to meet their reliability or testing functions.

7th November 2005/by Tyrepress Editors

3mm Radio Campaign

The NTDA reports that the official launch of the 3mm tread depth awareness campaign has been deemed a major success. The association is confident that the campaign has received widespread publicity throughout the UK, citing 75 minutes of radio airplay, which is said to have reached over 3.5 million listeners.

4th November 2005/by Tyrepress Editors

Female Drivers ‘Avoid Motorways’ Due to Breakdown Fear

Almost one-in-five women drivers boycott Britain’s motorways for fear of breaking down, a survey shows. More than two-and-a-half million refuse to drive on motorways, resulting in travelling an extra 384 miles each a year, according to research conducted by insurance company Direct Line.

3rd November 2005/by Tyrepress Editors

Tyre Recycling in the Philippines

While the TRA has done great things developing the tyre collection market in the UK, in the Philippines companies are taking steps to develop their own system. Tyre recycling is said to be “in its infancy” in the Phillipines, according to a Sun-Star newspaper report. And all parties involved, including the Board of Investments Office that recently received a grant from the Japanese International Cooperation Agency (JICA), agree that more research is needed in this area. Currently old tyres are used in pot making, sandal production and as fuel for cement kilns.

1st November 2005/by Tyrepress Editors

Bridgestone Reacts to Changing Market

Bridgestone UK has promoted Keith Thomas to the position of national account manager, with Simon Davies taking up Mr Thomas’ previous role as national account executive. According to Keith, the promotions illustrate Bridgestone’s commitment to enhancing its UK sales operations.

31st October 2005/by Tyrepress Editors

New Recruit at Kumho UK

Kumho UK has appointed Matt Smith as its new business development manager.

The new recruit brings with him 10 years of experience in the tyre and automotive sector and joins Kumho from Wagon Automotive where he held the position of BDM for European OEMs and 1st tier accounts. Prior to that he spent eight years with Goodyear in various technical and sales positions.

31st October 2005/by Tyrepress Editors

Maha UK Wins Sales Award

Maha UK Ltd has achieved the Top Sales Award at this year’s annual meeting of dealers and subsidiaries of MAHA Germany, held in Paris on 15 October. This is the third occasion that MAHA UK has won the award. Kevin Howard, sales director of MAHA UK Limited, accepted the award, which was presented to him by Manfred Ziegler, managing director of MAHA Germany.

Commenting on the award, Kevin Howard said: “With UK sales approaching £5 million for 2005, UK customers are really showing that they are prepared to pay that little extra for quality and service. We are growing stronger in the UK all the time because we remain focused on our commitment of providing top quality equipment with excellent after sales service. Truck brake testers account for 50 per cent of our sales; this is a great testimonial for this product. We are now making great progress with the complete outfitting of new workshops, particularly with main car dealerships. We were also the first manufacturer to get approval for the new Automatic Test Lanes (ATL) for MOT which we have already begun to install. MAHA UK has a great future and we look forward to remaining the top sales outlet for the MAHA Group”.

28th October 2005/by Tyrepress Editors

Delphi Secures Apprentice Training with Nationwide Autocentres

Delphi’s service and aftermarket training centre has been selected by one of the UK’s leading vehicle repair networks, Nationwide Autocentres (NWAC), to train young apprentices aged between 16 and 24 attending its new technician accreditation programmes.

Each course lasts three years and, over this period, the first pilot group of 53 students from 120 NWAC in the Midlands will receive a total of 18 weeks hands-on training. In addition to becoming familiar with diagnostic techniques, Delphi has designed a bespoke outward bounds programme to encourage team building, trust and leadership skills which are seen as equally important to overall personal development.

27th October 2005/by Tyrepress Editors

3363 Picks Bridgestone

Bridgestone UK and Truck Point, its network of independent truck tyre dealers, have won a three-year contract with wholesale food distributor 3363 First for Foodservice to provide total tyre management services.

27th October 2005/by Tyrepress Editors

BFGoodrich Dealer in Dakar

The last six winners of the Dakar Rally have claimed victory on BFGoodrich tyres. The manufacturer now has a special BFGoodrich team competing in next year’s event and wanted to offer tyre dealers the opportunity to win a place in the driving seat. And so the Adventure Raid was born.

19th October 2005/by Tyrepress Editors