Dubai’s Roads and Transport Authority (RTA) has finalised preparations for the launch of a two-month campaign to create awareness about the importance of tyre safety in order to avoid accidents. According to the Khaleej Times, Maitha bin Udai, executive director of the Traffic and Road Agency, RTA, said the campaign would feature a comprehensive programme, including a permanent traffic exhibition. A message, to be displayed at more than 300 sites, will tell motorists that excess luggage and passengers or failure to make proper maintenance of the vehicle run counter to traffic safety rules.

She said the campaign, which will be launched in association with the Nasser Abdul Lateef Al Serkal Establishment and a number of companies connected with road users’ safety, will conduct random patrols to advise motorists on the validity and road-worthiness of their vehicles’ tyres. These patrols, she said, will comprise supervisors from the RTA awareness section and tyremaker, Bridgestone. They will offer a tyre examination service to all motorists regardless of the brand of tyres.