Pirelli opens fourth branch of P Zero World tyre boutique concept in Dubai
Pirelli has opened a fourth branch of its tyre boutique retail concept P Zero World on a third continent. The store follows previous openings in Los Angeles, Munich and Monte-Carlo. More than 60 supercars belonging to local collectors formed a parade through the city to mark the Dubai opening. The following day more than 200 cars took to the track at Yas Marina in Abu Dhabi for the P Zero Experience: Pirelli’s track day event.